» As manager: serve a team of designers across 3 functional pillars in our portfolio.» As design lead: partner with Product, Engineering , and the larger team to drive headroom growth and sustained adoption for our suite of Intelligence products.

» Delivered v2 of revenue alert that helped sellers defend / grow revenue» Initiated, owned, and delivered a cross-platform Figma design system to unify our design language; partnered w/ engineering to implement components, templates, and tests for the system

» This is my UX side-gig. » I run a UX Design Bootcamp to teach aspiring UXers, share my industry experience, and coach those who could use my help. Also responsible for content design, digital marketing, and business development + growth.» I currently run this class in the SF bay area, but have most recently taken it to Toronto, Hong Kong and Japan. I look forward to running this bootcamp in other countries in the near future. » Find my latest web classes on:https://www.eventbrite.com/o/steven-ma-principal-head-ux-designer-pure-amazon-ibm-17700432737

Head UX (manager / designer) for our product portfolio that includes an enterprise SaaS cloud application (Pure1), a mobile app, 2 web apps, and emerging products. I am a hybrid individual contributor with a growth mindset who does hands-on research & design work, is in charge of the team's roadmap, and interlocks across orgs to get things done» Led design team in the delivery of service marketplace to accelerate Pure “-as-a-Service”s adoption; nominated design for the global A'Design Competition and took home the silver award (Top 3-5 %)» Delivered design for Pure1 Upgrade Scheduler that reduced avg. upgrade time for customers by over 400%» Integrated A.I.-driven recommendations on VM Analytics to make anomaly detections effortless» Drove Figma adoption at Pure, leading to increases in cross-BU collaboration, and at a lower TCO» Managed team plans and prioritization, and balanced resources across multiple business units (BUs)» Recruited + hired top talent to grow the UX teams across US and Prague. Mentored and coached junior- and senior-level technical staff members

» Installed and continually refined a lean UX process, and integrated this into our development process» Owned and set UX objectives, both short- and long-term, for the design team. Allocate resources across projects spanning multiple product teams.» Shipped multiple features across Pure’s SaaS, web, and mobile app - spanning R&D works across A.I., data visualization, performance analytics, and enterprise reporting (drove usage up 6x)» Conducted lean researches and use findings to inform the wireframing process, helping team converge and crystalize business and functional requirements.

» Helped groom the next generation of UX designers at General Assembly in Hong Kong and Sydney, Australia; and loved every minute of it! As the instructor of the 3 month UXDI course (course info: http://ga.co/1avo1r8), I was responsible for adapting the curriculum for the local market, coaching students in building their soft skills, resolving conflicts, and mentoring students to help them grow both as a professional - but more importantly as a person.I was constantly raising the bar for our program to deliver higher quality training. Our class even went to AngelHack Hong Kong 2016 (http://bit.ly/24JE6PZ) and took home 4 awards !

As the Sr. UX designer @ Amazon's crowdsourcing marketplace, I helped evolve our marketplace through UX design, customer experience-driven initiatives, and tight partnership with product development to achieve our business objectives. » Responsible for all thing screen-design related, including the requester site, the worker site, and marketing pages.» Ran a lean UX model - producing design wireframes and mock ups, and doing everything that was needed to make things happen. This included conducting the necessary product research, user research, data-mining, design, and user testing.» Defined product requirements, groomed feature backlog and prioritized them for dev. scrums.» Guided enterprise customers with their adoption of Mechanical Turk by helping them with task design to achieve optimal balance of quality, throughput, and cost.

Led the Enterprise Modernization organization in the following activities:» User experience design – responsible for interaction behavior, user interface, and experience for the desktop product Rational Developer for System z, the web-based/Jazz-based Rational Team Concert Enterprise Edition, and the web-based Application Management Portfolio offering.» Managed & ran client-centric Design Partner Program» Executed the multimedia demo strategy to simplify out-of-box learning curve for consumers» Fostered growth of online community to help build customer loyalty and grow user-to-user interactions» Oversaw planning and execution of accessibility acceptance testing to ensure accessibility requirements satisfied.» Part of the offering team leadership to oversee portfolio readiness to go-to-market.

» Led development team in portlet design and general usability for WebSphere Portal for Developer Community – a customizable collaborative Web portal catered to the needs of development organizations. Responsibilities included defining UX strategy, design of user interface for 20+ portlets and their layout; conducted usability testing, surveys, and focus group meetings to gain insight on product usages and user preferences.» Outside the scope of product, led the Outside-In Design study group to investigate development process enhancement for achieving higher consumability, and served as project lead in the Technical Vitality Council study to improve simplicity of the SDO/SCA programming model.

» Conducted usability testing for Developer Domain website's catalog page, proposed fixes for identified issues and prioritized usability enhancements.» Designed user interface to support intuitive user interaction for Visualage COBOL; also worked with Information developers to improve documentation quality, and collaborated with the Installation team to improve ease of installation/configuration of mainframe tools.

Worked as a sales associate at the greatest book store in the history of Hong Kong» I once chased down a customer two blocks from the store after finding the book he was looking for minutes before he left the store. Customer-obsession's in the DNA.