Marisa Mastrapa Email & Phone Number

Orlando, Fl, Us

Orlando, Florida, United States

Managed the creative development and production, while keeping the business’ goals forefront, for the marketing department of Jeremiah’s Ice.Produced and distributed consistent and engaging visual communications in various media formats (Print – including merchandise, Digital, Web, Mobile, Video, Animation, Social Media) that embody the Brand’s Core Values through appropriate marketing channels. Assisted in developing standard operating systems for the marketing department that integrated with the departments throughout the company and franchises, as well as, establishing brand design standards.Strengthened Jeremiah’s Social Media strategy by improving their social media following and audience engagement through calculated visuals, copywriting, and measurement.Orchestrated and directed Jeremiah’s photoshoots with the correspondence of an outsourced photographer. Streamlined, managed and maintained brand management software databases and tools such as LucidPress, an online platform that allows franchisees to create their own marketing materials utilizing pre-approved designed templates and Yext, which is an online platform that centralizes stores’ information, creates digital listings across the internet to improve SEO, has Google my Business, Yelp and Facebook integration as well as online data and analytics of various data factors such as Keyword Search, Google my Business actions, Web traffic, etc.Spearheaded the development and organization of file structure including nomenclature, placement, and packaging of shared files for internal and external users through a shared drive and google drive.Mentored and oversaw the Graphic Design intern while delegating and project managing their tasks.

Orlando, Florida Area

Development, strategy and management of internal and external content through primarily digital channels, namely Jeremiah’s social media channels, J-List Rewards (loyalty platform), L.E.A.P. (intranet), and PPC, as well as, supervisory management of Franchisee channels.Spearheaded design stages from concept to production. Filmed, Edited and Animated training videos for operations to utilize to educate franchises. Managed budgets and strategized Social Media ads through Facebook Ads Manager across National markets. Configured and managed Facebook Location Pages through Facebook Business Manager. Forged and created strong relationships with outside agencies for targeted business goals through local outreach and marketing strategies. Assisted in creating Marketing Campaigns through Jeremiah’s Loyalty app, as well as, up keeping/responding to negative feedback through the J-List Loyalty App and social. Formally communicated updates and objectives to various parts of the system utilizing Jeremiah’s internal communication platform.Onboarded and educated franchises on best Social Media practices and how to properly utilize Jeremiah’s Social Roadmap and the integration of Jeremiah’s digital platforms effectively for their needs. Created Jeremiah’s Social Media Roadmap for franchises to use to increase their audience following and engagement leading up to their store opening that centralizes on brand awareness, product knowledge, company culture and opening updates (including ads) through copyrighting, illustrations, photography and animations. Curated monthly Social Media calendars for corporate and franchises, incorporating specific marketing objectives and evergreen content.

Orlando, Florida

Created assets for print, digital/mobile, social, website and video that reinforce brand standards with respect to the needs of franchises across countries and cultures.Developed and conceptualized monthly Social Media posts.Collaborated and participated in professional photoshoots for the brand's needs.Used project management software for proofreading, review, as well as, task delegation and prioritization. Analyzed and executed direction given through design briefs and job orders.Produced assets that reinforce brand standards with respect to needs across countries and cultures.Worked closely with the Marketing department to continually push the brand’s aesthetic and create engaging content.Enhanced marketing strategies through continuous research and monitor of trends in design, marketing and advertising by informing the team of new projects and approaches.Cultivated and shaped strong relationships with global franchises.

Orlando, Florida, United States

Helped develop print items for clients, as well as, creating and installing vinyl wraps.

Orlando, Florida, United States

Master Of Science - Ms, Digital Marketing

Concepts: Digital Marketing, Campaign Development, E-Commerce, Sales, Advanced Search Engine Optimization, Digital Ads and Metrics, New.

Bachelor Of Science - Bs, Digital Arts And Design

Concepts: Graphic Design, Logo Design, Typography, Page Layout, Branding, Packaging, Concept Development, 3D-Modeling, 3D-Animation.