2 Steps Digital is a customer service focused digital marketing agency, born out of the desire to supply businesses with affordable online marketing solutions to help grow their business. Key Responsibilities:- As the founder of the business, my role has included - the creation of content and marketing material, implementation of structure and processes, creating a business website, networking, business development, negotiation of service contracts for new clients… Show more 2 Steps Digital is a customer service focused digital marketing agency, born out of the desire to supply businesses with affordable online marketing solutions to help grow their business. Key Responsibilities:- As the founder of the business, my role has included - the creation of content and marketing material, implementation of structure and processes, creating a business website, networking, business development, negotiation of service contracts for new clients, invoicing.- Working closely with clients to develop online marketing strategies in-line with their business goals, requiring an in-depth understanding of online marketing methods, such as SEO, Google AdWords and CMS platforms (Mainly WordPress). - Developing, implementing and optimizing Google AdWords Campaigns. - Implementing SEO audits on new customer websites to identify what areas need to be focused on in order to improve keyword rankings and improve conversions on-site. - Helping customers grow their business across a range of industries such as Real Estate, Wedding Venues, Nutrition Supplements and Videography. Show less

PUNCH digital has been helping businesses grow since 2011, specialising in connecting businesses with their customers through the power of digital marketing. Key Responsibilities:- Communicating with existing and new clients to understand business objectives, then combining this knowledge with best practice SEO to develop website strategies in line with client’s business goals. - Conducting SEO Audit’s to determine areas of focus for clients websites – Required in-depth… Show more PUNCH digital has been helping businesses grow since 2011, specialising in connecting businesses with their customers through the power of digital marketing. Key Responsibilities:- Communicating with existing and new clients to understand business objectives, then combining this knowledge with best practice SEO to develop website strategies in line with client’s business goals. - Conducting SEO Audit’s to determine areas of focus for clients websites – Required in-depth knowledge on key SEO components such as - keyword research, market & competitor analysis, technical SEO (Site speed, site structure, and Metadata), backlink and domain analysis, web analytics analysis. - Development, implementation, and management of Google AdWords campaigns – Required an in-depth understanding of how to conduct keyword research, set up best-fit campaign structure, tailor bid strategies based on client’s business objectives, create conversion optimized ad copy, ad extension set up, conversion tracking set up, keyword search reports, conversion optimization. - Relationship building and timely communication to update clients on the progress of marketing campaigns and performance. Including monthly reporting on KPIs using data from web analytics. Required an in-depth understanding of Google Analytics, Google AdWords, Avanser (Call Tracking Software) and Microsoft Excel, as well as an ability to clearly convey added value and complex information over email, phone and in person. - Content Creation, writing monthly blog posts across a range of industries, from home renovation articles to retail products and vintage bicycles. This included optimizing the content around target keywords to gain maximum SEO value from the content and Posting blogs online via WordPress. Show less