Mathew Norton Email & Phone Number

Caulfield South, Vic, Au

Helping clients achieve value through digital and marketing transformation / enhancing customer experience through all channels / operating model development / capability uplift / first party data strategies / privacy and consent management advisory

Australia

A Partner in the Deloitte Digital Practice, I co-led the national Marketing, Data and Technology capability with a dynamic team of experienced consultants who drive results from digital transformation, design and technical implementation to on-going platform management.- Driving the CMO agenda and guiding Australia’s largest organisations in building marketing functions of the future through evolving marketing operations, capability and technology enablement- Lead Consulting Partner for Australia Post / Fonterra (AEM & DevOps Managed Services) and AustralianSuper accounts – driving value and business outcomes through all Deloitte capabilities- Key leader in the Wesfarmers' Client Service Team (CST) - Privacy lead for Deloitte Digital working closely with the Risk and Data teams to prepare clients for the upcoming legislative reforms across their enterprise- Skilled in enterprise digital transformation strategy, business casing, architectural recommendations, technology assessments, horizon planning - including insourcing and building operating models- Connecting strategy to value realisation through implementation and enablement across the whole tech stack – including experience with Adobe / Salesforce / Microsoft / SAP / Tealium / Google- Hosting quarterly CMO connect sessions with tier 1 marketing leaders to share learnings and building ongoing capability and focus on transformation areas- Coaching and cultivating a culture of curiosity within the team, driving towards a consumer-centric approach and promoting a mindset of ongoing learning and exploration- Demonstrating tangible impact of engagements on business outcomes and decision-making processes by ensuring teams collaborate effectively at all levels- Collaborating with global and regional counterparts to expedite the recognition and implementation of pivotal initiatives, demonstrating leadership and influence broader than the ANZ market

Melbourne, Australia

Director in Marketing, Data and Technology capabilityLeading marketing transformation / operating model / capability uplift / personalisation at scale engagementsAlliance Lead for Tealium / Google GMP / Deloitte partnership

Melbourne, Australia

- Leading end-to-end management of strategic projects, developing comprehensive plans with timelines, resource allocation, and deliverables, ensuring successful execution and alignment with client objectives- Leveraging extensive experience in diverse methodologies, markets, and categories to identify opportunities for optimising consumer outcomes, tailoring solutions to address specific challenges and enhance client understanding of growth and retention activities- Evaluating client capabilities, identifying areas for improvement in marketing delivery, developing and implementing strategies to establish and enable client capabilities, fostering a culture of continuous improvement• Building and maintaining strong, long-lasting relationships with clients, serving as a trusted advisor by understanding their needs, providing strategic guidance and thought leadership

Melbourne, Australia

Responsible for all digital and social media strategy, ideation, production, business development partnering with internal teams and clients across the entire agency client baseResponsible for engagement planning across a portfolio of clients, focusing on experience design and channel activation – working collaboratively with cross-disciplined teamsManagement team leader responsible for driving growth of agency from 40 people to 120 people from 2014 to 2018, and increasing digital and social media revenue and profitability year on year Key business driver across client base including Treasury Wine Estates (TWE), Jetstar, Simplot, beyondblue, Ford, Harris Scarfe, Terry White, Mattel (Fisher Price, Thomas and Friends), and RACV Built cross-discipline digital & social media team which tripled in size over 3 year period, with minimal staff turnover Core stakeholder for identification and development on key new business wins including Jetstar, beyondblue, La Trobe University, Simplot - driving strong revenue growth and profitabilityLed award-winning campaigns for TWE, beyondblue, La Trobe University, Melbourne Writers FestivalGlobal business lead on award-winning Augmented Reality App – Living Wine Labels - for TWE which increased sales, consumer and retailer engagement and generated significant earned media in over 120 countries

Responsible for the leadership and implementation of the SPCA digital marketing strategy and activations across the entire brand portfolio, including alignment with the broader Coca Cola Amatil digital strategy & platforms. Includes all facets of digital marketing: overall technology platform requirements and development, brand communications / campaign strategy and activation, social media, CRM capability and implementation, SEO / SEM, measurement & optimisation.

Responsible for the global approach and roll-out for building public awareness of carbon capture and storage (CCS) technologies through multiple channels with a digital focus. Integral member of working group contributing to the strategic direction and development of the Institute’s digital knowledge sharing platform – focused on Open Source methodology. Analysed and mined data on key audiences globally to create relevant and targeted messaging, effective channel selection and identify trusted messengers

Integrated marketing agency with strong digital focus encompassing a wide variety of clients including: - Google ANZ: key client contact for 2.5 years across multiple business units including: Enterprise, B2B, B2C. Responsible for strategic recommendations on through-the-line communications and technology driven solutions.- Sanitarium ANZ: key pitch team leader resulting in Sputnik being awarded digital agency of record for AU/NZ. Key client contact for 2 years across multiple stakeholders in Australia and New Zealand - responsible for driving the digital agenda and implementing an extensible digital platform. - Salesforce.com, Brown Brothers, Save the Children: range of responsibilities from campaign-based digital activations to enterprise-wide CMS implementations- Seconded to Reality Group for 3 months where I managed strategic client relationship across 2 key brand portfolios at GM Premium Brands: Saab and Hummer, plus involved in new business pitches - Led the implementation of second phase Hummer launch in Australia, resulting in higher brand awareness and dealership traffic – via all channels (above-the-line, direct marketing, digital- Strategic lead in Saab CRM program (acquisition and retention) through GM head office and Saab dealerships – developing the strategic roadmap for 2010

Marketing role at Digitas New York involving developing and successfully implementing communications strategies for American Express on 3 key Business Units, across all channels. This role included marketing lead on an American Express-wide consumer marketing strategy project to identify opportunities for creating deeper relevance and meaning to Cardmembers and prospects as well as leveraging consumer understanding through NPD Trend Tracking capability and framework for identifying relevant and actionable insights.

Marketing consultant within the competitive US not-for-profit sector with responsibility for developing marketing focused strategies to build Action Against Hunger’s brand identity and equity. Constructed advertising plans to increase brand awareness and communicate the vision to a variety of target markets. Developed and managed relationships with external stakeholders such as advertising agencies, freelance creative teams and media contacts

An award winning, integrated agency with a focus on direct marketing. Managed campaigns across a variety of clients / verticals including General Motors (Holden Australia), Tourism Victoria and Equity Trustees. Launched first online share-trading brand in Australia - Your Prosperity, and established workflow processes throughout the agency.

Direct Marketing Certificate, 1999

Bachelor Business, Marketing