● Forming and steering digital marketing and CRM/BI team. Servicing more than 100 users across 5 brands and multiple HQ departments. ● Led strategic company-wide move to "data-driven" approach – by implementing a routine of in-depth analysis dedicated to meet different business KPIs.● Daily interactions with executive top management and continuous relations with our global brand's management. Incl. bi-yearly meetings. ● Providing strategic consulting and leading digital transformation and innovation.● Implementing Omni Channel digital solutions for a seamless customer experience across various business lines.

● Initiating and Overseeing all digital assets and activities across all of the company's brands. Incl. e-commerce platforms. ● Utilizing customer-facing digital products to support various business lines KPI's.● Planning and implementing newly up-to-date customer journey throughout the customer lifecycle.● Leading and defining a strategic digital approach and managing end to end tracking of digital media with a multi million yearly budget.● Introducing Life Time Value metrics and customer loyalty roadmap for BMW Premium club.

Arison School Of Business At IDC Herzliya - BA in Business Administration - Marketing Project Seminar Year-long marketing project mentor for 2 teams of senior students (3rd year)

• Managing account executives team – Define timelines and prioritization of tasks and while driving each teammate personal and professional growth. • Define and execute digital strategic projects for flagship clients.• Providing in-depth knowledge of the brand's business and strategic KPI's within the agency.