Matana Leplae

Matana Leplae Email and Phone Number

Co-Founder|Marketer|Strategy @ Vytal World
Matana Leplae's Location
New York, New York, United States, United States
Matana Leplae's Contact Details
About Matana Leplae

I am a seasoned professional with a career-long record of strategic communications planning and brand marketing experience. Recognized for demonstrating a natural aptitude for leading the development and execution of a wide range of digital, social, PR, and creative messaging strategies, as well as for operating with a focus on increasing business growth and for searching for and identifying key business opportunities. Professional focal points include relationship management, team leadership and collaboration, qualitative and quantitative research, content development, data analytics and insights, audience messaging, branding, product innovation, and audience engagement. Currently, I am a Co-Founder at Vytal. Vytal is the first live-panel led platform turning difficult to reach audiences into brand allies through direct audience collaboration, proprietary psychographic profiling, and a multidimensional framework that exposes the deeper human truths driving youth affinity.

Matana Leplae's Current Company Details
Vytal World

Vytal World

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Co-Founder|Marketer|Strategy
Matana Leplae Work Experience Details
  • Vytal World
    Co-Founder
    Vytal World Jun 2023 - Present
    New York, New York, United States
    Excited to take my 20+ years of marketing and advertising experience to launch VYTAL - Multicultural, Gen Z and hard-to-reach audience research, strategies, workshops, go-to-market planning and content.
  • A Dozen Cookies, Inc.
    Managing Director
    A Dozen Cookies, Inc. Nov 2017 - Present
    Brooklyn, Ny
    • Consult with funded startups and Fortune 100 brands (e.g., Pepsi, PayPal, AMEX, Spectrum, Nike) in multiple industries (e.g., health tech, media, AI, Blockchain, Beauty, Robotics, Spirits, CPG) on digital, social, influencer, strategic partners, direct, PR, and content creation strategies.• Facilitate qualitative and quantitative consumer research to develop insightful messaging strategies, resulting in enhanced marketing innovation across consumer platforms and experiences.• Create inclusive and authentic messaging with a focus on multicultural and marginalized audiences.• Identify and champion new opportunities, such as establishing a Gen Z research panel of youth.
  • Untapped Ventures
    Director
    Untapped Ventures Nov 2017 - May 2023
    New York, New York, United States
    Untapped is a youth trends, research and insights agency that works with the next generation of BIPOC leaders to create insightful, authentic and compelling insights for brands. We have worked with Nike, McDonald's, Pepsi, NYT, and a number of advertising agencies that wish to involve diverse youth perspectives and voices from the very beginning.
  • Sunshine
    Managing Director
    Sunshine Jan 2017 - Nov 2017
    New York, Ny
    Formulated and implemented marketing and brand positioning strategies for global lifestyle and CPG brands.Coordinated the creation of short-and long-form video content, online platforms, and real-world experiences.
  • Mccann
    Executive Account Director - Consultant
    Mccann 2015 - Aug 2016
    New York
    - Built & lead the 40+ team for the Verizon Wireless account with multiple simultaneous campaign streams in a fast-paced, retail environment- Developed new and sustaining launch strategies for devices (iPhone, Samsung, Droid)- Re-launched hum by Verizon as an IoT platform, which broke all Verizon recall and purchase intent norms in consumer testing
  • Lashfully, Inc.
    Founder
    Lashfully, Inc. 2010 - 2015
    San Francisco, Ca
    Established a brick-and-mortar and e-commerce beauty company with multiple storefronts, becoming highly profitable. The company was acquired in 2015.Spearheaded the entire brand experience, from product development to messaging, digital and social engagement, PR and events.Developed a mobile app (HiLovely) with live 1:1 video chat and beauty-on-demand services, e-commerce and product content.
  • Lowe Worldwide
    Sr. Account Director
    Lowe Worldwide 2007 - 2009
    New York, Ny
    Managed global communication efforts and campaign implementation for clients Sharp AQUOS and XM Satellite Radio. Lead agency business development efforts.
  • Bbdo
    Svp, Sr. Acct. Director
    Bbdo 2004 - 2007
    New York, Ny
    Lead advertising accounts for Mitsubishi Motors and Motorola and Business Development efforts.
  • Tbwa\Chiat\Day
    Account Supervisor
    Tbwa\Chiat\Day 2002 - 2004
    Los Angeles, Ca
    Led account for Mars Foods, Uncle Ben’s Rice & Seed’s of Change – creative & strategy development. Launched Uncle’s Ben’s first entry into the frozen food segment

Matana Leplae Skills

E Commerce Marketing Social Media Integrated Marketing Marketing Strategy Brand Development Mobile Applications Advertising Digital Marketing Start Ups Entrepreneurship Social Media Marketing Strategy Public Relations Blogging Retail Digital Strategy Digital Media Fashion Beauty Industry Business Development Online Advertising Creative Strategy Team Management Management Mobile Devices Leadership

Matana Leplae Education Details

Frequently Asked Questions about Matana Leplae

What company does Matana Leplae work for?

Matana Leplae works for Vytal World

What is Matana Leplae's role at the current company?

Matana Leplae's current role is Co-Founder|Marketer|Strategy.

What is Matana Leplae's email address?

Matana Leplae's email address is ma****@****hoo.com

What is Matana Leplae's direct phone number?

Matana Leplae's direct phone number is +165029*****

What schools did Matana Leplae attend?

Matana Leplae attended Mount Saint Mary's University, University Of California, Los Angeles.

What skills is Matana Leplae known for?

Matana Leplae has skills like E Commerce, Marketing, Social Media, Integrated Marketing, Marketing Strategy, Brand Development, Mobile Applications, Advertising, Digital Marketing, Start Ups, Entrepreneurship, Social Media Marketing.

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