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I am a seasoned professional with a career-long record of strategic communications planning and brand marketing experience. Recognized for demonstrating a natural aptitude for leading the development and execution of a wide range of digital, social, PR, and creative messaging strategies, as well as for operating with a focus on increasing business growth and for searching for and identifying key business opportunities. Professional focal points include relationship management, team leadership and collaboration, qualitative and quantitative research, content development, data analytics and insights, audience messaging, branding, product innovation, and audience engagement. Currently, I am a Co-Founder at Vytal. Vytal is the first live-panel led platform turning difficult to reach audiences into brand allies through direct audience collaboration, proprietary psychographic profiling, and a multidimensional framework that exposes the deeper human truths driving youth affinity.
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Co-FounderVytal World Jun 2023 - PresentNew York, New York, United StatesExcited to take my 20+ years of marketing and advertising experience to launch VYTAL - Multicultural, Gen Z and hard-to-reach audience research, strategies, workshops, go-to-market planning and content. -
Managing DirectorA Dozen Cookies, Inc. Nov 2017 - PresentBrooklyn, Ny• Consult with funded startups and Fortune 100 brands (e.g., Pepsi, PayPal, AMEX, Spectrum, Nike) in multiple industries (e.g., health tech, media, AI, Blockchain, Beauty, Robotics, Spirits, CPG) on digital, social, influencer, strategic partners, direct, PR, and content creation strategies.• Facilitate qualitative and quantitative consumer research to develop insightful messaging strategies, resulting in enhanced marketing innovation across consumer platforms and experiences.• Create inclusive and authentic messaging with a focus on multicultural and marginalized audiences.• Identify and champion new opportunities, such as establishing a Gen Z research panel of youth. -
DirectorUntapped Ventures Nov 2017 - May 2023New York, New York, United StatesUntapped is a youth trends, research and insights agency that works with the next generation of BIPOC leaders to create insightful, authentic and compelling insights for brands. We have worked with Nike, McDonald's, Pepsi, NYT, and a number of advertising agencies that wish to involve diverse youth perspectives and voices from the very beginning. -
Managing DirectorSunshine Jan 2017 - Nov 2017New York, NyFormulated and implemented marketing and brand positioning strategies for global lifestyle and CPG brands.Coordinated the creation of short-and long-form video content, online platforms, and real-world experiences. -
Executive Account Director - ConsultantMccann 2015 - Aug 2016New York- Built & lead the 40+ team for the Verizon Wireless account with multiple simultaneous campaign streams in a fast-paced, retail environment- Developed new and sustaining launch strategies for devices (iPhone, Samsung, Droid)- Re-launched hum by Verizon as an IoT platform, which broke all Verizon recall and purchase intent norms in consumer testing -
FounderLashfully, Inc. 2010 - 2015San Francisco, CaEstablished a brick-and-mortar and e-commerce beauty company with multiple storefronts, becoming highly profitable. The company was acquired in 2015.Spearheaded the entire brand experience, from product development to messaging, digital and social engagement, PR and events.Developed a mobile app (HiLovely) with live 1:1 video chat and beauty-on-demand services, e-commerce and product content.
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Sr. Account DirectorLowe Worldwide 2007 - 2009New York, NyManaged global communication efforts and campaign implementation for clients Sharp AQUOS and XM Satellite Radio. Lead agency business development efforts. -
Svp, Sr. Acct. DirectorBbdo 2004 - 2007New York, NyLead advertising accounts for Mitsubishi Motors and Motorola and Business Development efforts. -
Account SupervisorTbwa\Chiat\Day 2002 - 2004Los Angeles, CaLed account for Mars Foods, Uncle Ben’s Rice & Seed’s of Change – creative & strategy development. Launched Uncle’s Ben’s first entry into the frozen food segment
Matana Leplae Skills
Matana Leplae Education Details
Frequently Asked Questions about Matana Leplae
What company does Matana Leplae work for?
Matana Leplae works for Vytal World
What is Matana Leplae's role at the current company?
Matana Leplae's current role is Co-Founder|Marketer|Strategy.
What is Matana Leplae's email address?
Matana Leplae's email address is ma****@****hoo.com
What is Matana Leplae's direct phone number?
Matana Leplae's direct phone number is +165029*****
What schools did Matana Leplae attend?
Matana Leplae attended Mount Saint Mary's University, University Of California, Los Angeles.
What skills is Matana Leplae known for?
Matana Leplae has skills like E Commerce, Marketing, Social Media, Integrated Marketing, Marketing Strategy, Brand Development, Mobile Applications, Advertising, Digital Marketing, Start Ups, Entrepreneurship, Social Media Marketing.
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