Matan Buganim Email & Phone Number

Tel Aviv-Yafo, IL

Tel Aviv-Yafo, Tel Aviv District, Israel

Tel Aviv, Israel

• Built and led the company's Marketing Team, driving definition, planning, execution, analysis, and management of key functions (operations, user acquisition and retention, social media, website, content, product.
• Developed and executed effective global go-to-market strategies for diverse B2B and B2C product lines, driving widespread adoption and substantial growth.
• Directed and managed a team of 9 content writers, designers, marketing specialists and SDR staff to ensure proper production of campaign elements.
• Worked with internal and external stakeholders to define and refine the product, brand messaging and product communications, effectively articulating value proposition and optimizing positioning.
• Collaborated with cross-functional teams, including Sales, Customer Success, and Product, to align marketing efforts with business goals.
• Built data-driven conversion funnels and implemented omni-channel strategies to drive customer journey and engagement, with a focus on PLG.

Tel Aviv, Israel

• Owned Vee’s brand and content strategy, hands-on from pre-launch.
• Analyzed and leveraged research findings into a comprehensive brand platform: concept, promise, positioning, character, voice and look, to develop and publish content that humanizes the Vee brand and demonstrates its.
• Created (wrote, designed and managed) content for social media, newsletters, websites, and all marketing materials, supporting sales, product and customer success teams.
• Developed and managed paid campaigns & PR, focused on brand awareness, positioning and lead generation.

• Developed and executed content strategies for various clients, tailoring each approach to their specific marketing objectives.
• Conducted research and wrote engaging copy and scripts to effectively convey brand messaging.
• Managed the end-to-end video production process, including storyboarding, scriptwriting, filming, and post-production editing.
• Led teams of up to 50 people and managed cross-functional teams.
• Developed and delivered workshops, personal training, and consulting services on content creation, marketing, and social media.

• Led strategic planning and execution of events, conferences, and festivals.
• Managed publicity efforts by creating press releases, videos, ads, and websites.
• Promoted events on online channels and communities to maximize reach.
• Developed and promoted websites for clients and events.

• Developed and executed marketing campaigns across multiple channels, including digital media, PR, events hosting and partnership marketing.
• Designed and wrote sales tools, brochures, event promotions, videos and other marketing materials.
• Grew awareness, recognition, and brand reputation for S.M Sound within the audio and music industry's ecosystem, communities, and key influencers.
• Designed, developed and promoted the company website.