As Director, Business Delivery I have had the opportunity to oversee the planning and development of new digital products and innovations within Travelers Direct to Consumer space, reporting directly to the CMO of Personal Insurance. I play a sizable role in the planning of the Personal Insurance capability roadmap and promote sequencing and prioritization of our investment dollars.I oversee capabilities that enable online quote and issuance of Travelers products. I'm also head of solution delivery for all capabilities that support monetization of breakage.In my time at Travelers I have received two patents, managed the development of our quote and issue capabilities, enabled data integration with external partners, and led design for underlying architecture that supports our online capabilities.

In February 2012 I was tasked with the development of a new marketing platform. The challenge was to develop a platform that would allow the digital marketing team to offer incentives to drive higher quote volume while maintaining eligibility criteria, enhancing the experience of the user and call center representatives and preventing fraudulent activity. This meant integration with many of the existing internal platforms as well as integrating with new vendor APIs. The platform successfully launched in November and is the first of its kind. Now that it has launched I'm currently working on optimizing the marketing and user experience to improve program performance.

As a Digital Media Manager for Personal Insurance in the Direct-to-Consumer (DTC) space at Travelers, I worked on the Digital Marketing team. Our focus was the efficient execution of Paid Search, Display and Aggregator media channels with a focus on specific KPIs essential to DTCs overall business growth. This included daily optimization and monitoring of internal and external metrics, procurement activities (bringing on new media vendors), strategic planning and budget management, and working with partners in other areas of Travelers to ensure a cohesive partnership in the sales funnel.

Developed with my partner Leonard James, Hyntster is a new social application for Android and iOS that brings real-time topicality and sentimentality directly to the user. With features such as "Avoid or Engage"​, "Agree or Disagree"​, "Age Filter" and others, Hyntster allows you to interact in a new way with your peers to find common threads of opinion.

I took on this role as a new position at the company. The primary purpose was to oversee the strategic direction of our clients - identifying opportunities for growth by leveraging existing tools and services offered by the company, as well as the development of new products or services that specifically addressed the clients business goals. My primary responsibilities include:• Business Development: Managed the growth of the Interactive Department through existing client and new business sales. Responsible for client retention and recurring services.• Development of Interactive Proposals: Analyzed client business objectives and campaign goals to develop effective online marketing strategies.

• RFP / RFQ Response Proposal Development: Accepted proposals actualized to $150K+ per year in revenue each. • Inside Sales: Up- and cross-sold current clients with new and existing products and services. • Annual Integrated Online / Offline Marketing Strategies: Developed strategies to achieve clients business objectives based on market conditions, sales goals and other considerations. • Tactical Planning, Budgeting and Execution: Developed a tactical plan based on approved strategic approach to fit client’s annual budget - up to $1 Million. Maintained an up-to-date actualization of agency fees and out-of-pocket costs. • Project Management, Coordination and Trafficking: Executed approved tactics including concept development, creative execution, mechanical build out and quality assurance. • Campaign Measurement and Reporting: Analyzed campaign response and effectiveness, and reported findings and strategic recommendations to clients.

As the Senior Interactive Project manager, my day-to-day tasks included the development of Web sites from conception to completion. Included in this role:• Concept Development: Led creative development based on campaign objectives and brand positioning goals to develop concepts, executed as graphic layouts. • Sitemap Development: Created Web site architecture to meet Web sites intended objectives.• Application Development: Developed applications beyond lead coders’ capabilities or to supplement work load as necessary. • Account Management: Directed project flow to ensure project deliverables, scope, functionality, and timing objectives were met. • BETA Testing and Quality Assurance: Ensured all Web site and online marketing tactics met standards for cross-browser / cross-platform compatibility, SEO, usability and senior usability. • Search Engine Marketing: Developed, managed, analyzed and reported ROI of SEO and PPC campaigns. As a result, client cost-per-lead averaged only $50.

In my first position out of school, I worked for this NYC Web consulting firm. Client were mainly boutique to mid-sized companies seeking eCommerce Web site. As the ONLY project manager for this company, I managed the development of all facets of each of our active projects (up to 17 at once). I worked with a team of outsourced workers in India, while providing client facing presentation of the work and project goals. Quality assurance played a major role in this position.