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Fourfourlab specializes in Marketing Mix Modeling(MMM)The company has a unique predictive analytics tool that helps businesses understand how their marketing investments are driving sales and other key business outcomes. By using MMM, businesses can optimize their marketing mix to get the most bang for their buck.MMM models are typically built using historical data on sales, marketing spend, and other relevant variables. The models are then used to estimate the impact of each marketing channel on sales. This information can be used to make better marketing decisions, such as:- Allocating marketing budgets more efficiently- Developing more effective marketing campaigns- Measuring the ROI of marketing initiatives

Developed outbound campaigns (via email, social media and cold call) to generate and close deals. I had face-to-face meetings(including business trips) and video meetings as well in both Hungarian and English.Maintained regular contact with partners to better understand their needs and determine how best to meet them.A few milestones: - Played a crucial role during a challenging period when the COVID-19 pandemic was at its peak.- Executed and managed launching Wolt in Székesfehérvár(2020), Vecsés, Gyál, Törökbálint, Óbuda-Békásmegyer(2021).- Wrote the script for the Telesales Team- Turned -28% market share into +2% in Szeged in 6 months.- In my last one year at the company I was responsible for the western part of the country managing 4 cities.

Successfully established and operated a profitable e-commerce business specializing in healthy products.Led all aspects of the business, including sourcing products, marketing, customer service, and financial management.Strategically managed operations, resulting in a successful sale of the business after two years, while ensuring the continuity of the brand.The brand continues to thrive under new ownership, maintaining a strong market presence and customer base.

Developed outbound campaigns to generate B2B SaaS leads using LinkedIn Sales Navigator and ApolloBuilt up and launched email sequencesProactively sought new business opportunities in the marketIdentified the needs of prospects, and suggested appropriate products or servicesSet up Zoom calls between prospective partners and BDR-s.

Contributed to the adoption of the social shopping business model in Hungary, inspired by GrouponDrove revenue growth through B2B salesAcquired new partners through networking, negotiation, and identifying business opportunities on the fieldNurtured relationships with existing partners to ensure high customer satisfaction.Utilized CRM system for progress tracking and partnership reporting

Increased sales volume and turnover within the B2C marketIdentified and developed new customers by leveraging strong communication skills and knowledge of customer behaviorManaged the reporting system to ensure accurate and timely tracking of sales activitiesAssessed customer needs and provided optimal product solutions, resulting in successful deals and a loyal customer baseAcquired valuable personal selling techniques and technological knowledge for effective performance in a fast-paced sales environmentBuilt long-term relationships with customers, earning trust and becoming a reliable source of information for their service and product needs

Supported the sales team by managing administrative tasks related to customer orders and inquiriesWorked closely with the sales team to ensure accurate and timely processing of orders and prompt response to customer inquiries Recorded customer orders, tracked order status, and managed inventory for efficient order fulfillmentResponded to internal inquiries from the sales team and other stakeholders, providing necessary information and supportTook on ad-hoc tasks that contributed to skill development and a deeper understanding of company operationsDeveloped customer service skills, attention to detail, and collaboration abilitiesGained solid foundation in the telecommunications industry and understood the importance of efficient back-office operations in supporting sales success

Managed key IT accountsWorked closely with design and marketing teams to identify new opportunities for growth and optimize sales processes for our accountsOrganized and participated in meetups and events to engage with potential customers Developed skills in sales, account management, and customer relationship managementGained a deep understanding of the B2B sales landscape and experience in using social media and digital marketing channels

Participated in various marketing activities to drive brand awareness and revenue growthManaged and edited videos of apartments as a self-project, ensuring high-quality content for YouTubeSupported the marketing team with content creation, social media management, and event coordinationGained experience in digital marketing and learned to create engaging content that drives customer engagement and salesDeveloped cross-cultural communication skills and adapted to a foreign work environment as an Erasmus+ internAcquired hands-on experience in marketing and developed valuable skills for future career growth