SalesThe company was present in almost every trade channel and had business relationships with nearly all potential partners. Therefore, my main focus was on improving the quality and efficiency of the sales operation. The approach was that sales, as a service, had to be based on the customer experience. To support the change of attitude, we conducted team and executive coaching sessions and trainings.MarketingBesides sales, I also took charge of marketing responsibilities. My… Show more SalesThe company was present in almost every trade channel and had business relationships with nearly all potential partners. Therefore, my main focus was on improving the quality and efficiency of the sales operation. The approach was that sales, as a service, had to be based on the customer experience. To support the change of attitude, we conducted team and executive coaching sessions and trainings.MarketingBesides sales, I also took charge of marketing responsibilities. My objective was to establish a small, skilled team and to enhance our expertise we collaborated with a consultant. We had to be agile and adapt to market changes as consumers became more receptive to various alcoholic beverages, resulting in a broader and fiercer competition. Show less