As Creative Director at Mustard Design Co., I focus on developing marketing strategies and branding solutions that help clients stand out in their industries. My role involves crafting and executing creative strategies that align with client goals, ensuring their brands connect with target audiences effectively.I oversee branding projects, from logo design to full brand identities, ensuring consistency and impact across all touchpoints. Working closely with clients, I translate their vision into cohesive marketing campaigns and design solutions, covering both digital and print media.My responsibilities include leading a creative team, refining marketing concepts, and ensuring quality across all deliverables. By staying ahead of industry trends and exploring innovative approaches, I help clients build strong, memorable brands that drive growth and engagement.

As Chief Marketing Officer (CMO) at Filix, I oversee the development and implementation of marketing strategies to align with the company’s objectives. My responsibilities include:Strategic Planning• Developing and executing marketing strategies to enhance brand visibility and market penetration.• Monitoring industry trends and competitor activities to adjust strategies.Branding and Communication• Maintaining consistent branding across all platforms.• Managing public relations efforts, including press releases and partnerships.• Overseeing content creation for social media, newsletters, and other digital platforms.Campaign Management• Designing and managing campaigns for product launches, events, and workshops.• Collaborating with sales and design teams to drive lead generation.• Managing advertising platforms like Google Ads and LinkedIn.Event Coordination• Organizing workshops such as “Make a Splash” and “Dark Walk.”• Representing Filix at industry events, ensuring effective branding and messaging.Team Leadership• Leading the marketing team, setting goals, and guiding strategies.• Tracking campaign performance and refining strategies based on analytics.Collaboration• Working with sales, production, and R&D teams to align efforts.• Supporting HR with employer branding initiatives.I focus on delivering impactful strategies that elevate the Filix brand in international markets.