Matej Podobnik Email & Phone Number

Warsaw, Mazowieckie, Poland

Cyprus

Cyprus

Warsaw, Masovian District, Poland

Warsaw, Masovian District, Poland

Warsaw, Masovian District, Poland

Responsibilities:• Build P&G's reputation that translates into business results• Build winning culture and inspiration among employees• Issues and Crisis ManagementPersonal achievements:• development of global standards on how Communications can help drive business through reputation• co-development and execution of regional charitable project "For Kids with Love" -- already in 2nd year of execution and being expanded to other countries across Europe• leading and… Show more Responsibilities:• Build P&G's reputation that translates into business results• Build winning culture and inspiration among employees• Issues and Crisis ManagementPersonal achievements:• development of global standards on how Communications can help drive business through reputation• co-development and execution of regional charitable project "For Kids with Love" -- already in 2nd year of execution and being expanded to other countries across Europe• leading and coordinating the project of 25th anniversary of P&G in Hungary -- external and internal• establishment, coordination and execution of Habitat for Humanity partnership in Hungary -- helping underprivileged families get a home with the help of P&G volunteer work Show less

Warsaw, Masovian District, Poland

Role: Brand PR ManagerResponsibilities:• Set the long term targets (based on company’s goals and marketing targets), preparation and execution of the annual PR strategy• Definition of target groups for PR communication, setting country and brand priorities• Coordination of PR agencies work• Issues and Crisis ManagementPersonal achievements:• Improving ROI of PR projects - increased PR results versus previous year (with lowered budget) across the… Show more Role: Brand PR ManagerResponsibilities:• Set the long term targets (based on company’s goals and marketing targets), preparation and execution of the annual PR strategy• Definition of target groups for PR communication, setting country and brand priorities• Coordination of PR agencies work• Issues and Crisis ManagementPersonal achievements:• Improving ROI of PR projects - increased PR results versus previous year (with lowered budget) across the region(s)• Best-in-class launch of Gillette Venus Classic initiative with Polish celebrity Anna Lewandowska, resulting in best ever PR results in the region on the brand• Best-in-class launch/preparation of the biggest innovation from Gillette as of late - Gillette Flexball in Greece, Poland and Turkey Show less

Warsaw Area, Poland

Role: Brand PR ManagerResponsibilities:• Set the long term targets (based on company’s goals and marketing targets), preparation of the annual PR and social media strategy• Definition target groups for PR communication, set priorities among company’s brands• Brand Protection SPOC (representative) for Central Europe for all P&G brands• Coordination of PR agencies workPersonal achievements:• Best-in-class launch of Gillette Venus & Olay initiative… Show more Role: Brand PR ManagerResponsibilities:• Set the long term targets (based on company’s goals and marketing targets), preparation of the annual PR and social media strategy• Definition target groups for PR communication, set priorities among company’s brands• Brand Protection SPOC (representative) for Central Europe for all P&G brands• Coordination of PR agencies workPersonal achievements:• Best-in-class launch of Gillette Venus & Olay initiative, resulting in best ever PR results in the region on the brand, recognized by an internal yearly award from both marketing and PR department• Best-in-class launch of Oral-B Triumph 5000 initiative, recognized by an internal yearly award from both marketing and shared globally for potential re-application worldwide due to its innovative use of branded entertainment and social media• Regionally led PR project with global Old Spice ambassador Isaiah Mustafa that delivered highest ever results on the brand in online and social media • All the brands reaching leading share of voice in their respective categories, with increased PR results versus previous year (with lowered budget) Show less

Warsaw Area, Poland

Area: Developing corporate reputation programs with customers throughout and leveraging synergies with Brand PR/IM programsRole: Customer External Relations Manager for CEResponsibilities:• Set the vision and long term goals of a newly established role, preparation of the annual strategy• Set the short-term wins to establish the function internally and externallyPersonal achievements:• Launch of a CSR program (“I love kindergarten”) in Czech… Show more Area: Developing corporate reputation programs with customers throughout and leveraging synergies with Brand PR/IM programsRole: Customer External Relations Manager for CEResponsibilities:• Set the vision and long term goals of a newly established role, preparation of the annual strategy• Set the short-term wins to establish the function internally and externallyPersonal achievements:• Launch of a CSR program (“I love kindergarten”) in Czech Republic, Slovenia and Croatia as a roll-out of the first ever pan-CE CSR project Show less

Ljubljana, Slovenia

Area: Head of External Relations for P&G SloveniaRole: External Relations Manager for SloveniaResponsibilities:• Set the long term targets (based on company’s goals and marketing targets), preparation of the annual PR strategy• Ensuring technical & regulatory governmental relations compliance of all of the company’s brands within the territory of Slovenia• Keeping relevant corporate and governmental relationsPersonal achievements:• Launch of a… Show more Area: Head of External Relations for P&G SloveniaRole: External Relations Manager for SloveniaResponsibilities:• Set the long term targets (based on company’s goals and marketing targets), preparation of the annual PR strategy• Ensuring technical & regulatory governmental relations compliance of all of the company’s brands within the territory of Slovenia• Keeping relevant corporate and governmental relationsPersonal achievements:• Launch of a CSR program (“I love kindergarten”) in Slovenia with first-to-date ever engagement in Social Media that resulted in more than 200,000 online votes Show less

Ljubljana, Slovenia

Responsibilities:• Establishing Shopper Marketing function in SI and the region• Set the vision, long term targets, preparation of the annual Shopper Marketing strategy• Development, design and implementation of interdependent partnerships between P&G and important retailers by preparing and delivering long-term Retail and Brand Centric Shopper Marketing campaigns (understanding, incorporating and meeting customer and shopper needs)Personal achievements:• Recipient of… Show more Responsibilities:• Establishing Shopper Marketing function in SI and the region• Set the vision, long term targets, preparation of the annual Shopper Marketing strategy• Development, design and implementation of interdependent partnerships between P&G and important retailers by preparing and delivering long-term Retail and Brand Centric Shopper Marketing campaigns (understanding, incorporating and meeting customer and shopper needs)Personal achievements:• Recipient of P&G Recognition Shares in 2008 (yearly award conferred to less than 2% of P&G Global population for outstanding results)• Recipient of 2 P&G Central Europe South and 4 P&G SI&CRO awards given to individuals who excelled with their business results• Development, design and implementation of the SM program for Pampers brand – creation of 10 children books (in 2005) and 10 different “Lucy the caterpillar” 10-minute DVD cartoons that have been shared and re-applied (and still are) in entire CE as well as globally• Development, design and implementation of the Retail Centric Shopper Marketing program “Spring rejuvenation” – a 70-page magazine execution on F&HC brands that enabled the in-store communication to be placed throughout the store (in ALL categories) and ran for several years• Development, design and implementation of the CSR SM program “Help us speak up” – designed to help troubled children, encouraging them to speak up and creating a special platform to enable them to do so. The program was designed to fit CSR objectives of a specific retailer, resulting in unprecedented in-store support and project results• Development, design and implementation of a SM program for Wella house – never before seen, innovative use of male celebrity to market hair coloring and styling products for women along with tailored retail-specific Shopper Marketing plans resulting in over-delivery of sales and brand recognition and awareness results. Idea was completely innovated and developed locally. Show less

Brand and customer marketing and category management.

Ljubljana, Slovenia

• advanced in Adobe Photoshop, Adobe Illustrator, Adobe Flash, Adobe Premiere, HTML and limited proficiency in PHP

University Degree, Economics

Education record