Mathan Johnson Email & Phone Number

Chicago, IL, US

Managing the execution of digital and traditional advertising plans and strategiesMedia contract processing, creative trafficking, performance & budget reporting for paid search, paid social, digital display (remarketing, programmatic, and guaranteed placements), television, radio, print, and outdoorDigital and traditional media technologies, emerging.

• Initiate the advancement of cannabis inclusivity through data analysis & project management fulfillment, increasing the percentage of brand verified menus that sustain B2B initiatives
• Optimize & curate product display pages for clients, increasing discoverability of products in search results to improve the consumer experience
• Research & identify weaknesses in brand menus & crawl brand websites for additional information to strengthen product display pages
• Granular pre & post reports breaking down data and product insights, effectively communicating brand initiatives & product offerings to executive consumer brands

San Diego, California, United States

• Development & implementation of new digital marketing tools, assisting in SEO & paid ads management for client & social media marketing
• Optimize conversion rates, evaluate site architecture & performance, offering pricing and feature recommendations to exceed all clients’ goals & objectives
• Perform thorough market research & competitive analysis to effectively communicate product value proposition. Manage an average $5K in ad spend.

San Francisco Bay Area

• Client relations & sponsorship management of Warriors & Sharks accounts – BMW West Region
• Compose planning, coordinating, & managing of CRM & execution of on-site activations
• Prepare meeting briefs, recaps, revitalize documentation & attain data through market research
• Effectively communicate brand initiatives & product offerings to executive consumer brands

San Francisco Bay Area

• Corporate Engagement – Systematize corporate events & processes, including scheduling meetings, communication lead for corporate volunteer events and school-site activations
• Design & implement corporate sponsorship strategies & develop best practices of corporate partnerships, conduct strategic outreach to develop new corporate relationships
• Steward & cultivate strong, multi-year corporate partnerships with regional directors of East Bay, Silicon Valley, and San Francisco, using Salesforce to ensure corporate pipeline is up-to-date
• Procure various key fundraising events, speaking engagements to build Playworks’ visibility in the corporate sector and local community
• Craft proposals for submission to potential & existing partners, leveraging & maintaining corporate & individual donors

Greater Los Angeles Area

• Corporate sponsorship & partnership relations, scholarship liaison, event & marketing management of Will.i.am Foundation
• Community & public affairs, interceded foundational supervision & support at executive level
• Empowered youth with 4+ years of funding for STEM initiatives (Science, Technology, Engineering, Math) through our many after-school programming including robotics, coding, & ESRI mapping
• Conceptualized applications, programming models & email classifications for tech start up i.am+
• Formulated digital marketing & print content, proposals, b2b strategies, & excel databases

Greater Los Angeles Area

• Organized Clippers foundation programming & events including the management of game day silent auction to generate funding for Clippers Foundation
• Facilitated game day operations and player public relations during community events
• Operated & coached Jr Clippers clinics for 300+ youth

Greater San Diego Area

• Designed & implemented social media strategies to align with business goals
• Oversaw social media accounts’ branding & design
• Formulated & implemented new features to develop brand awareness
• Assessed social traffic metrics to develop tactics for optimization

Greater San Diego Area

Evaluated the efficiency of digital and social media usageAnalyzed MLB promotional merchandising, scheduled regressions, developed statistical dataLead community and public relations initiatives in San Diego and beyond Managed and administered Padres College Night, implemented marketing projections

Ann Arbor, Michigan

Coordinated practices, game day operations, updated scheduling, kept track of team personnel. Assisted in daily communication with coaching staff to ensure efficient utilization of team functionality. Designed and prepared individual drills, coaching plans, and training for each learning level

Master Of Arts (M.A.), Sport Management

Bachelor Of Arts (B.A.), American Culture, Sport Management