Mate Kovacs

Mate Kovacs Email and Phone Number

Brand. Life Beyond Product | Founder at Water Lily Pond @ Water Lily Pond
Mate Kovacs's Location
London Area, United Kingdom, United Kingdom, United Kingdom
Mate Kovacs's Contact Details

Mate Kovacs work email

Mate Kovacs personal email

n/a

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About Mate Kovacs

Branding Consultant at Life Beyond Product | Founder at Water Lily Pond / Pitches of Paradise / DiverceetyWith more than 18 years of diverse experience in global brand development and marketing communications, I want to inspire businesses to find the brand beyond product in order to build mutually rewarding relationships with customers and adapt to the fast-changing market environment. I work with tech startups and growing companies across the globe as the founder of Water Lily Pond, a remote-first brand communications company, and Pitches of Paradise, a creative pitch deck design and storytelling solution. I also started a project called Diverceety, championing remote work and diversity at global businesses.As a mentor, advisor and coach in strategic brand development and marketing communications, I collaborate with global organisations in the tech ecosystem (ie. Google Launchpad and 500 Startups).For 12 years, I was working with global brands (ie. Colgate, Heineken and Pfizer) at leading ad agencies (i.e. Publicis, DDB, Grey and Saatchi) in London, Prague and Budapest to help launch new products, brands and integrated promotional campaigns with over $800k of marketing communications budget. Several years of my experience was dedicated to working with blockbuster pharmaceutical brands (ie. Bayer Healthcare, Novo Nordisk, GSK and Janssen) across various therapy areas (ie. immunology, diabetes, oncology, cardiovascular, haemophilia, HIV-1/HCV, oral health and animal health).In my personal life, I love listening to deep house music, watching Korean movies, and playing Playstation video games and point n’ click adventure games. I’m a body- and mind-health enthusiast (tai qi, qi gong, gong fu, plant-based nutrition, buddhist meditation, yoga, etc.). I'm an advocate for web3 (cryptocurrencies, NFTs and DeFi)."This too shall pass" (source: unknown)#startups #branding #marketing #strategy #blockchain #web3

Mate Kovacs's Current Company Details
Water Lily Pond

Water Lily Pond

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Brand. Life Beyond Product | Founder at Water Lily Pond
Mate Kovacs Work Experience Details
  • Water Lily Pond
    Founder
    Water Lily Pond Oct 2016 - Present
    Water Lily Pond (WLP) is a remote-first brand communications company powered by a global team of experts in branding, marketing communications strategy, creative design, storytelling and technology.
  • Pitches Of Paradise
    Founder
    Pitches Of Paradise Jun 2020 - Present
    Pitches of Paradise (POP) is a creative pitch deck design and storytelling solution for startups. Discover our superb handcrafted startup pitch decks with creative presentation design and unique storytelling. Get started now and transform your investor deck, sales pitch or company presentation.
  • Life Beyond Product
    Brand Communications Consultant
    Life Beyond Product Jul 2017 - Present
    With 15 years of experience in brand communications, I inspire businesses to find brand beyond product. My 'Brand. Life Beyond Product' approach is focusing on how only brands – not products – can truly adapt to the changing tech business landscape.
  • Various Tech Startup Accelerators, Incubators And Innovation Hubs
    Pro-Bono Mentor [Brand Communications]
    Various Tech Startup Accelerators, Incubators And Innovation Hubs Jul 2017 - Present
    I'm a pro-bono mentor and volunteer contributor at various European and global tech startup accelerators, incubators and innovation hubs (Google Launchpad, 500 Startups, Level39, APX, Tech London Advocates, WeXelerate, Pioneers, Chinaccelerator/MOX, Mashauri, StartupWiseguys, StartupBootcamp Insurtech, Arora Digital, InnoEnergy PowerUp, MKB FintechLab).
  • Google Launchpad
    Pro-Bono Mentor [Brand Communications]
    Google Launchpad Jul 2018 - Present
    I'm a pro-bono mentor at Google, helping startups find the brand beyond product.
  • 500 Startups
    Pro-Bono Mentor [Brand Communications]
    500 Startups May 2018 - Present
    San Francisco, California, Us
    I'm a pro-bono mentor at 500 Startups, helping startups find the brand beyond product.
  • Level39
    Pro-Bono Mentor [Brand Communications]
    Level39 May 2018 - Present
    Canary Wharf, London, Gb
    I'm a pro-bono mentor at Level39, helping startups find the brand beyond product.
  • Apx
    Pro-Bono Mentor [Brand Communications]
    Apx Jul 2019 - Present
    Berlin, Berlin, De
    I'm a pro-bono mentor at APX, helping startups find the brand beyond product.
  • Arora Digital Launchpad
    Senior Advisor [Brand Communications]
    Arora Digital Launchpad Nov 2019 - Present
    The Arora Digital Launchpad provides accelerated market traction for growth stage startups scaling internationally into the UK and Europe. I provide brand communications advice, and support the design and execution of the GTM strategy for some of Arora's startups.
  • Chinaccelerator 中国加速
    Mentor At Chinaccelerator / Mox [Brand Communications]
    Chinaccelerator 中国加速 Jun 2020 - Present
    Singapore, Sg
    I'm a pro-bono mentor at Chinaccelerator / MOX, helping startups find the brand beyond product.
  • Executive Agency For Small And Medium-Sized Enterprises (Easme)
    Brand Communications Coach Eic | Horizon 2020 [H2020]
    Executive Agency For Small And Medium-Sized Enterprises (Easme) 2018 - Present
    Brussels, Be
    Independent expert coach at the Executive Agency for Small and Medium-sized Enterprises (EASME) that has been set-up by the European Commission to manage on its behalf several EU programmes within Horizon 2020 (H2020) in the fields of SME support & innovation, environment, climate action, energy and maritime affairs.
  • Kovacs Europe
    Managing Director
    Kovacs Europe Feb 2015 - Present
    Kovacs Europe is a machining services and precision CNC engineering company based in the UK. We specialise in turning and milling solutions by partnering with small and medium-sized family-run manufacturing companies based in Hungary. Our long-term European customers enjoy the benefits of high-quality machining work at affordable prices. Share your RFQ now!
  • Tla Cee - Tech London Advocates Central & Eastern Europe
    Tech London Advocates Central & Eastern Europe - Co-Founder
    Tla Cee - Tech London Advocates Central & Eastern Europe Jul 2017 - Aug 2020
    A regional working group of Tech London Advocates (TLA), TLA CEE aims to promote and connect entrepreneurs, talents, startups, SMEs, corporations and organisations from countries in the Central and Eastern Europe (CEE) region to the London tech environment and global tech hubs.Would you like to stay up-to-date with the latest happenings of the #tech scene in #London and Central and Eastern Europe? Subscribe to the monthly Tech London Advocates CEE newsletter and have a curated selection of #tech news. https://lnkd.in/egcuWvN
  • As&K Communications
    Account Director (Freelance)
    As&K Communications Sep 2015 - Mar 2016
    London, Gb
    Account: Bayer Healthcare Global – Xarelto, EyleaPromotional and medical materials, and commercial/MSL training website and app development.
  • Ddb Remedy London
    Freelance
    Ddb Remedy London Jun 2015 - Aug 2015
    London, Gb
    Account: Gilead EMEA/UK – Truvada, Eviplera, STRIBILDPromotional materials for healthcare professionals and patient information campaign development.
  • Cdm London
    Account Director (Freelance)
    Cdm London Dec 2014 - Mar 2015
    London, Gb
    Accounts: Pfizer UK – Ultibro/Seebri; Bayer Diabetes Care EMEA – CONTOUR DevicesUK campaign materials and message development Ultibro/Seebri. iDetail Aid development for BMG devices.
  • Ogilvy Commonhealth Worldwide
    Account Director (Freelance)
    Ogilvy Commonhealth Worldwide Oct 2014 - Nov 2014
    New York, Ny, Us
    Account: AstraZeneca Global – Diabetes portfolio (Forxiga, Bydureon, Onglyza)Digital tactical implementation guide for portfolio. Onglyza campaign materials.
  • Rosetta
    Account Director (Freelance)
    Rosetta Aug 2014 - Sep 2014
    Hamilton, Nj, Us
    Account: Allergan EMEA – OzurdexDME launch campaign materials, including print, digital and congress. Combined iDetail Aid development for all indications.
  • Blue Latitude - Strategic Marketing Consultancy (Healthcare)
    Account Director (Freelance)
    Blue Latitude - Strategic Marketing Consultancy (Healthcare) Apr 2014 - Jul 2014
    London, England, Gb
    Account: Janssen EMEA – Stelara (PsO and PsA indications)Sales and congress materials and iDetail Aid development for both indications.
  • Pan Advertising Uk
    Account Director (Freelance)
    Pan Advertising Uk Jul 2013 - Oct 2013
    Accounts: Takeda EMEA – AdCetris; GSK EMEA – Avamys, TEVA UK – LonquexPromotional story-flow and marketing materials targeting healthcare professionals for AdCetris EMEA. Detail Aid refresh and sales call implementation guide for Avamys EMEA. Launch materials for Lonquex UK.
  • Saatchi & Saatchi Wellness
    Account Director (Freelance)
    Saatchi & Saatchi Wellness Nov 2012 - Jun 2013
    New York, Ny, Us
    Accounts: Pfizer EMEA – Xeljanz; Novartis – Secukinumab, XolairEMEA blockbuster launch campaign for Pfizer's Xeljanz in RA, including congress and integrated marketing materials (print and digital) targeting HCPs and sales force; pre-launch campaign. Internal communications materials for two Novartis drugs, an IL-17 pathway inhibitor for autoimmune diseases and a new treatment option for CSU.
  • Ddb Remedy
    Account Director (Freelance)
    Ddb Remedy Aug 2012 - Nov 2012
    Account: MSD – RemicadeEMEA campaign refresh for gastroenterology/dermatology indications, promotional materials for healthcare professionals, including print, digital and congress.
  • Grey Healthcare Group
    Senior Account Manager
    Grey Healthcare Group Aug 2010 - Aug 2012
    New York, Ny, Us
    Accounts: Novo Nordisk – NovoSeven; GSK/AMGEN – Prolia; Colgate-Palmolive – TPGH, Duraphat; Bayer HealthCare – Catosal, Baycox; Bausch + Lomb – Ocuvite; Actelion – TracleerEMEA integrated marketing campaigns for Rx/OTC products for pan-European roll-out. Print and digital materials for healthcare professionals (web development, e-CRM, tablet apps), congress work, point-of-care and patient information materials. Various new business pitches.
  • Geoff Howe Marketing Communications
    Senior Account Manager
    Geoff Howe Marketing Communications Jul 2008 - Jul 2010
    Accounts: Colgate-Palmolive / Hill's Pet Nutrition EMEA – Science Plan, Prescription DietEMEA B2B/B2B2C campaigns for Rx and OTC pet nutrition products. Localisation and implementation in EMEA region in 16+ countries. Integrated B2B2C marketing materials delivered via digital, e-CRM and sales promotion channels.
  • Mediareach Advertising
    Account Manager
    Mediareach Advertising 2007 - 2008
    Accounts: Central Office of Information (COI); BERR; HMRC; DCSF; BHF; Sony Pictures.
  • Publicis
    Senior Account Executive
    Publicis Apr 2004 - Sep 2007
    New York, New York, Us
    Accounts: HP; Heineken; UniCredit Bank; Coca-Cola/Light; Nestlé – Purina, Babyfood; L’Oréal Garnier; Whirlpool; SEB Group – Tefal, Moulinex, Rowenta; Hungarian government Hungarian National Governmental Development Plan); Vitamor.

Mate Kovacs Skills

Advertising Integrated Marketing Digital Strategy Digital Marketing Marketing Communications Brand Development Online Advertising Marketing Strategy Creative Direction Creative Strategy Direct Marketing Digital Media Account Management Microsoft Word Powerpoint Microsoft Excel Marketing Management Business Development Social Media Marketing Project Management Program Management

Mate Kovacs Education Details

  • Budapest Business University
    Budapest Business University
    Economics

Frequently Asked Questions about Mate Kovacs

What company does Mate Kovacs work for?

Mate Kovacs works for Water Lily Pond

What is Mate Kovacs's role at the current company?

Mate Kovacs's current role is Brand. Life Beyond Product | Founder at Water Lily Pond.

What is Mate Kovacs's email address?

Mate Kovacs's email address is ma****@****d.co.uk

What is Mate Kovacs's direct phone number?

Mate Kovacs's direct phone number is (077) 692*****

What schools did Mate Kovacs attend?

Mate Kovacs attended Budapest Business University.

What skills is Mate Kovacs known for?

Mate Kovacs has skills like Advertising, Integrated Marketing, Digital Strategy, Digital Marketing, Marketing Communications, Brand Development, Online Advertising, Marketing Strategy, Creative Direction, Creative Strategy, Direct Marketing, Digital Media.

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