Mateo Doncel Email & Phone Number

Barcelona, Catalonia, Spain

As an Account Manager at Adsmurai, I oversee end-to-end digital marketing campaigns for different international fast-fashion brands. In this role, I: - Strategically manage substantial budgets across global markets including Asia and Latin America, allocating resources to meet unique regional objectives - Execute and optimize sophisticated multi-channel digital campaigns, leveraging data and cultural insights to drive performance - Demonstrate expertise leveraging social, search, display and emerging digital platforms to expand brand reach across markets - Provide transparency into campaign progress through insightful reporting and analysis tailored to client needs - Present recommendations clearly to illuminate growth opportunities and evolve strategies to maximize ROI - Remain agile in adapting budgets and strategies amid shifting priorities and market conditions - Collaborate cross-functionally to drive integrated regional campaign rollouts that balance brand identity with local nuancesWith 3+ years of digital account management experience driving success for global brands, I leverage advanced analytics skills and strategic thinking to unlock value for clients. This role allows me to have a high impact by applying my passion for international marketing.

United Staets

-Spearheaded end-to-end planning and execution of high-impact Amazon Advertising campaigns for diverse clients spanning various industries. - Applied a data-centric approach to drive campaign optimization, leveraging insights to make informed decisions and consistently surpass client KPIs. - Crafted comprehensive reports for clients, providing in-depth analyses and actionable insights to illuminate account growth and performance trends. - Guided clients towards tailored strategies aligned with their objectives, ensuring optimal utilization of Amazon's advertising platform to maximize ROI. - Collaborated with engineering and operations teams to develop useful tools and processes to optimize day-to-day work and improve client's results.

Barcelona, Catalonia, Spain

- Orchestred comprehensive 360-degree marketing strategies for a diverse portfolio of high-investment US-based clients.- Advised clients on strategic direction by meticulously assessing their unique circumstances and objectives, tailoring recommendations to drive growth and success.- Strategically planned, executed, and continuously optimized multi-channel marketing campaigns, utilizing data analysis to drive data-driven decisions.- Maintained strong client relationships by delivering transparent communication through bi-weekly or monthly status reports, ensuring clients were well-informed about campaign progress and alignment with their goals.

City Of Buenos Aires, Buenos Aires Province, Argentina

I started studying for a Master in Management in September 2021. However, due to my hard work and value-added to the firm I was asked to stay.My main responsibilities were: - Explain the importance and Implement server-side tagging for all the clients who want to implement the Facebook CAPI. - Leverage on Google Analytics 4 to get new insights on our clients we could use to optimize or report. - Analyse the status of poorly performing campaigns with the analyst in charge and help him find a solution. - Be a support and reference to analysts and account managers in anything they need. - Help structure and optimize programmatic campaigns for one of the largest clients the firm has.

City Of Buenos Aires, Buenos Aires Province, Argentina

Besides my previous responsibilities, by being a Semi Senior Analyst, I was also in charge of: - Building and presenting reports to top clients. - Plan and execute new strategies for the clients. - Meet with clients and bring up new ideas. - Train new employees and help them with anything they need to be comfortable at the firm. - Set up new clients' accounts on Business Manager with everything they need (Facebook Pixel, catalog, and account permissions for example). - One of the referents in the use of Google Tag Manager, tracked anything new that needed to be tracked.My main achievements during this period were: - I was the main reference when it came to making the necessary changes in Facebook Ads after iOS 14. Investigated on my own and provided support to my workmates about what they needed to do and how to do it. I showed initiative by suggesting everyone start making those changes as soon as possible in order to mitigate the effects in the results. - Due to my persistence I also got to the bottom of a poorly performing DPA campaign. It turned out that the e-commerce host had not been refreshing the client's catalog for the last 4 months. After exchanging several emails with them, I was able to arrange a meeting in which they recognized it was their fault and apologized.- Due to my hard work and campaign strategy I was congratulated by one of the biggest clients the firm has. I was able to lower the CPA of one of their verticals by 98% according to their CRM.

City Of Buenos Aires, Argentina

As a Jr. Analyst, I was asked to learn the use of different digital marketing tools such as Facebook Ads, Google Ads, Twitter Ads, MediaMath programmatic platform, Google Analytics and Google Tag Manager. Besides this, my main responsibilities were: - Create and run any type of campaign for the clients I was assigned. - Optimise the campaigns and keep a daily track of their performance. - Help the Customer Success with the report building by giving them insights of the optimizations.My main achievements within this period were: - I finished all the onboarding training in just 2 weeks so that I could get my hands down to work as soon as possible. - I was the analyst with the most clients assigned to me (15) for some months and managed to meet the goals of every one of them. - Lowered the CPA of different verticals of a lead oriented client by more than 450% - Standardized and automated the Excel files we use for controlling KPIs of the active campaigns without being asked to. - Consistently achieved a CoR of below 22% for an online retailer on Facebook Ads.

South Lake Tahoe, California

I was responsible for teaching safely and funnily how to ski to children between 3 and 8 years old with no previous ski experience.Due to my great skiing skills and the happiness of the parents of the kids I taught, I was asked to teach more advanced and older children, from 9 to 15 years old. Even some of the children competed in slalom tournaments.

Master In Management, Business Administration And Management, General, Gpa: 3.7/4.0

Competition and Innovation in High Tech specialization.

Bachelor Of Business Administration (B.B.A.)

Bachelor'S Degree, Humanistic Studies With Business Orientarion