Mateo Encabo ☕️ Email & Phone Number

Buenos Aires Province, Argentina

San Francisco, California, United States

In a fast-paced startup environment, I plan and implement marketing initiatives, owning projects from inception to completion in the marketing department. My role is integral in enhancing brand awareness and generating leads, all while aligning with the company's business objectives.-Oversee strategic partnerships, fostering collaborative relationships to support business goals.-Coordinate lead gen marketing initiatives, such as giveaways and promotions that translate into revenue.-Lead branding efforts, ensuring consistency and impact across all customer touchpoints.-Manage communications, from crafting sales presentations to overseeing public relations.-Direct website strategy, maintaining a user xp that aligns with brand objectives.-Handle social media presence, driving interaction and brand loyalty.-Execute email marketing campaigns, targeting retention and conversion metrics.-Plan and execute event marketing, creating experiences that translate to business results.

San Francisco, California, United States

Madrid, Community Of Madrid, Spain

Main tools and platforms: Adobe Marketo, Wordpress, CloudChampion.I was part of a successful campaign where we helped Microsoft setting up a series of +90 webinars.-Automation and creation of marketing processes for clients.-Carry out of the execution of marketing campaigns to nurture clients' prospects, leads and customers.-Support of clients through the process of creating campaigns: testing, design/development etc.-Creation of reports to measure results in the projects involved.-Creation and management of lead scoring programs.-Atribution of the source of leads coming into Marketo-Dynamic interaction with design, dev and marketing teams.

Latam

I worked implementing the Community Management in-house process for Lenovo LATAM, which allowed the company to unify data and streamline response times in the region and improve the overall engagement with customers across multiple platforms, also undestanding user behavior through clear metrics.-Managing multiple social media accounts with Sprinklr, including Facebook, Twitter, Instagram, LinkedIn, Google My Business and Youtube ensuring consistent messaging and branding across all channels.-Analyzing social media metrics (such as sentiment, engagement, response time, traffic, etc) and using insights to continually optimize content and strategy.-Interacting with media agencies to maintain a consistent brand image, ensuring that our messaging and visual identity were aligned with Lenovo's overall marketing objectives.-Managing line-ups for paid content in key markets such as Argentina, the United States, and India, ensuring that our advertising campaigns were optimized for maximum impact.-Leading e-services team calibrations on writing tone, ensuring that our customer service representatives communicated with empathy and professionalism at all times-Implementation and documentation of the hole process.

Buenos Aires, Provincia De Buenos Aires, Argentina

As a Commercial Advisor for Megatlon, a leading gym franchise in Argentina, I was responsible for driving sales and revenue growth through a range of strategic initiatives. My key responsibilities included:-Managing sales tasks with monthly targets, including tracking performance metrics and presenting regular reports to senior management.-Generating leads and managing sales channels through self-management.-Creating and implementing presentation strategies that effectively communicated the value proposition of Megatlon's services to prospective customers.-I regularly assisted to persuasive communication and sales process trainings.

Licenciatura, Psychology

Ingeniería, Industrial Engineering

Efcelt C2 Proficiency | Oxford, Uk, English