Mateo Arango Email & Phone Number

Paris, Île-De-France, France

Increased User Growth & Revenue:- Accelerated Rexel Group eCommerce's global digital sales by streamlining the use of digital acquisition channels.- Empowered Rexel country teams to create and execute user acquisition plans faster with improved tools, processes, and guidelines. - Led the implementation of data-driven digital media and e-commerce strategies for better results despite budget and technology challenges.

Suresnes, Île-De-France, France

- Led digital acquisition and media strategy for B2B brands, driving growth and brand awareness.- Established and managed an in-house trading desk, optimizing programmatic ad purchasing for maximum return on investment.- Effectively managed a team of 5, providing onboarding, support, and ensuring efficient production.- Maintained a strong account management portfolio, including budgeting and ensuring client satisfaction for prestigious clients like Adobe, Engie Solutions, Veolia… Show more - Led digital acquisition and media strategy for B2B brands, driving growth and brand awareness.- Established and managed an in-house trading desk, optimizing programmatic ad purchasing for maximum return on investment.- Effectively managed a team of 5, providing onboarding, support, and ensuring efficient production.- Maintained a strong account management portfolio, including budgeting and ensuring client satisfaction for prestigious clients like Adobe, Engie Solutions, Veolia, Atradius, MAIF, Tagetik, Sage, Waters, Solvay, Siemens, and Google Cloud. Show less

Suresnes, Île-De-France, France

París Y Alrededores, Francia

Consulted B2B companies to help them grow in the following ways: - Identified pain points through market research- Executed digital campaigns by A/B testing on inbound marketing strategies, mixed PPC search campaigns with programmatic and social campaigns through constructed DMP’s and CRM databases- Media buyer programmatically through Open RTB, Deal ID and direct deals for display and video advertising- Data-driven optimizations through Google Analytics and Google Data Studio… Show more Consulted B2B companies to help them grow in the following ways: - Identified pain points through market research- Executed digital campaigns by A/B testing on inbound marketing strategies, mixed PPC search campaigns with programmatic and social campaigns through constructed DMP’s and CRM databases- Media buyer programmatically through Open RTB, Deal ID and direct deals for display and video advertising- Data-driven optimizations through Google Analytics and Google Data Studio dashboards Show less

Lyon Y Alrededores, Francia

Communicated, tracked and managed status, creative check in reviews, deliverables and approvals from project kick off until completion. (synchronised with AMERICAS, EMEA, APAC and CHINA)- Generated and maintained project timelines and budgets.- Managed editorial, art, design, legal and brand approvals for all creative requests with production teams in agencies. 1560 medias created (image, video, sites translated into 13 languages)- Managed, updated and provided the weekly status… Show more Communicated, tracked and managed status, creative check in reviews, deliverables and approvals from project kick off until completion. (synchronised with AMERICAS, EMEA, APAC and CHINA)- Generated and maintained project timelines and budgets.- Managed editorial, art, design, legal and brand approvals for all creative requests with production teams in agencies. 1560 medias created (image, video, sites translated into 13 languages)- Managed, updated and provided the weekly status report to stakeholders in each region.- Shared best practices, expertise and setting up programs to achieve product communication in social media. Show less

Colombia

I led digital advertising production for the Latin-American hub I managed clients: Bridgestone, McDonald's and Honda

Colombia

Created storyboards, wireframes, visual mockups into the prototype.

Colombia

Developed offline and online brand strategies and marketing budgets for a leading fabric company.

Part-Time Master Of Science Marketing, (Msc), Communication And Business Strategies

Part-Time Master Of Arts (M.A.), Planning, Digital Strategies And Brand Content

Master Of Arts (M.A.), Ma In Editorial Design And Art Direction, Résultat 4.2/5 (Équivalent À 17/20)

Bachelor Of Arts (B.A.), Design And Art Direction, Résultat 3.8/5 (Équivalent À 16/20)

- 2006, Premier du classement des élèves de la promotion.

Summer Workshop, Advertising + Social Media & Community Management

Irffle, French Language And Literature