Mateo Gonzalez Email & Phone Number

Miami, Florida, United States

Glastonbury, Connecticut, United States

As the Digital Marketing Manager at Partner In Publishing, I lead a dynamic team in delivering comprehensive digital marketing solutions to our diverse clientele predominantly in the United States, Europe, and Canada. My role encompasses a broad spectrum of responsibilities including:• Developing and executing innovative marketing strategies to enhance client market share, brand awareness, and customer loyalty.• Spearheading various digital marketing initiatives: Social Media Marketing (SMM), Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Content Development with a strong focus on copywriting.• Managing web-related projects, encompassing Web Design, Graphic Design, Web Development, and e-commerce solutions.• Providing expert CRM Consulting, leveraging advanced tools like Google Tag Manager, Google Ads, GA4, and Google Search Console to deliver detailed customer journey insights.• Conducting in-depth technology consulting and branding, integrating cutting-edge technology with traditional marketing to create unique and impactful marketing approaches.• Collaborating closely with sales and business development teams to craft and implement 360° marketing solutions.• Video Editing and creating visually compelling content to enhance client messaging and engagement.• Engaging with prospects and clients to understand their unique needs, crafting tailored proposals that encompass project scope, estimations, and pricing.My background in technology and extensive experience in marketing allows me to elevate our marketing efforts, blending advanced digital tools and analytics to provide our clients with deep insights and data-driven decision-making capabilities. My commitment to delivering exceptional results and custom solutions has been instrumental in driving revenue growth and customer satisfaction for our clients.

Canada

• Spearheaded the integration of marketing strategies within the software development lifecycle to enhance product marketability and customer engagement, resulting in a significant increase in product uptake.• Led a multidisciplinary team to align product development with market needs, ensuring that new features and products were well-positioned for target audiences.• Integrated marketing strategies into software sales processes, enhancing product visibility and customer engagement.• Led the product development and go-to-market strategies for software products.• Conducted comprehensive market analysis to inform product features and roadmap. Developed and executed go-to-market strategies, collaborating closely with marketing teams to leverage digital marketing tools and techniques.

Bogota, Colombia

• Directed the development and implementation of software solutions for healthcare providers, incorporating marketing strategies to enhance user adoption and client satisfaction.• Developed project plans, timelines, and budgets.• Developed and executed marketing plans tailored to healthcare industry needs, ensuring the alignment of project outputs with client acquisition and expansion strategies.• Led a team of developers, designers, and marketers to ensure projects were delivered with a strong market orientation, focusing on creating marketable and client-oriented products.• Enhanced stakeholder communication by incorporating marketing insights into regular updates, ensuring stakeholders were aware of market-driven project benefits and outcomes.• Ensured project deliverables met quality and customer requirements, identifying and mitigating risks.

Puerto Rico, Meta, Colombia

• Led a team of engineers, developers, and other technical staff in developing and implementing software solutions for the company's oil palm crop management.• Led the development and implementation of software solutions for agricultural management, integrating marketing strategies to maximize adoption and market penetration.• Implemented process improvements that increased efficiency and reduced labor costs.• Managed technology budgets with a focus on marketing-driven projects, ensuring optimal allocation of resources to maximize ROI on marketing and technology investments.• Ensure the company's technology systems comply with all relevant laws and regulations.

Bogota, Colombia

• Lead research projects in technology, energy, marketing, and quantitative areas.• Build projects’ schedules, planning, execution, and evaluation.• Teach research methodology class and guide students through the application of different project methodologies (agile and traditional).• Design, plan, and execute academic curriculums (national and international).• Implement academic platforms for learning, evaluation, and gamification processes.• Teach mathematics to high-school students in accordance with the IB program and CIS standards.

Bogotá, Capital District, Colombia

• Provide Customer service to AT&T users in the United States.• Answer customer inquiries and resolve customer complaints promptly and efficiently.• Upsell products and services to customers.• Build and maintain positive relationships with customers.

Ingeniero Industrial, Industrial Engineering

Estudios En Maestría En Finanzas, Accounting And Finance

Ingeniero De Petróleos Y Gas, Petroleum Engineering

Bachillerato, Bachillerato

11Th Grade, International Exchange Program