- Led the development team, building the product from the ground up.- Developed and implemented a product strategy focused on optimizing developer time management and boosting overall efficiency, achieving a 100% platform adoption rate.- Designed and launched an automated matching algorithm, reducing conversion time by 20% and increasing conversion rates by 20% for BAU users.- Built comprehensive KPI dashboards to track key performance indicators across the company, including Net Dollar Retention, traffic acquisition insights, and cohort-based analysis.- Executed data-driven B2C operational strategies, significantly growing the client base and achieving positive cash flow within the first year.- Managed the entire B2C sales cycle, establishing valuable connections with executives, startup founders, and top-tier coaches. Implemented and optimized CRM tools like HubSpot, SendGrid, Zapier, and other low-code/no-code platforms. Developed and executed communication strategies across sales funnels to enhance engagement and conversion rates.

- Helped one of the top 2 construction companies in Colombia in developing a growth strategy for their internal marketplace, which connects low- and middle-income buyers and sellers to generate social and economic impact in underserved communities.- Created and implemented OKR (Objectives and Key Results) and KPI (Key Performance Indicators) methodologies to align goals and measure progress effectively.- Supported the company in the development and implementation of this strategy, driving growth and operational efficiency.

- Built sales strategies for growth through the use of digital channels, such as the use of CRM to have complete control of the sales funnel and online ads to achieve more leads while leading 2 sales agent- Searched and closed key clients for the company’s operation which allowed Octo to carry out a sales pivot generating new strategies where we achieved +7K in monthly revenue.

- Work with Business Unit leaders to build the company's budget and formulate the strategic business plan. - Built Muni’s financial statements. (UE, P&L, US Cashflow)- Work with the heads of the Business Units to build the budgets for the company and formulate the strategic business plan.- Manage region-wide reporting processes as well as monthly forecasts, executive presentations, and general reports

- Designed an offline user loyalty program and operations plan to maintain retention of our most valuable users, leading a team in 3 different countries- Built automatic performance tracking tools to carry our KPI’s management for the company's Growth team- Created innovative Communications Product to automatically send behavior-based messages / bots to users and test incentives, 10+ innovations for our product (App tour, opt-in incentives, positive reinforcement, etc.)- Worked with the company's product team to put forward solutions to boost onboarding and retention, such as feed segmentation, friendly onboarding, setting goals, activation incentives, etc. - Built performance management tools to increase the performance of sales agents and give real-time feedback on how effective their work is

(Series A startup, ~$30M in funding) Community Group Buying platform (40,000+ monthly users in 3 countries, growing ~15-25% MoM) that leverages technology to reach underserved middle-income families in LatAm.Demonstrate analytical rigor to perform complex tasks in an environment of uncertainty. Support projects in various areas that: -Increase sales -Improve the engagement of users and clients -Take operations to the next level Produce KPI reports; draw from these conclusions and propose next steps. Work with teams from other areas (Growth, Operations, Product) on new products, promotions and operation tests.