Mateo Tudela Email & Phone Number

Springdale, Ar, Us

Springdale, Ar, Us

Miraflores, Lima, Pe

• Strategized and Executed 3 B2C Campaign Concept Validation, Strategy and Realization. Tracked Point of Purchase Implementation and Setting Business Objectives and Key Metrics Leading to a 1.5 ROI. • Led the “Limited-Edition Christmas Packaging” for “Tentacion”, Resulting in +7pp Increase in SOM in December 2021. Supervised the Design of the Digital Marketing Campaign and Supermarket Chain Implementation Leading to a +60 tons of Product Coverage at a National Level. • Implemented 2021 Packaging Efficiencies Leading to +$30k Yearly Manufacturing Cost Reduction After Implementation. Responsible of Validating Internal Capabilities with Cross Functional Team and Monitored the Execution.• Designed POP Efficiency Project for the Miniature Cookies Format in the Traditional Channel, Resulting in 7 Different Brands Implemented. Responsible of Negotiating Material & Labor Costs with Suppliers.• Launched +5 Portfolio Projects starting from Market Research, Financial & Capability Validation. Supervised the Project’s Graphic Design with Creative Agencies, Progress and Launch.• Created Quarterly Industry Trend Reports, Evaluating Key Business Metrics for +10 Brands and +3 B2C Campaigns.

Miraflores, Lima, Pe

• Created Quarterly Industry Trend Reports, Evaluating Key Business Metrics for +10 Brands and +3 B2C Campaigns.• Collaborated with Digital Marketing Team to Produce Two Digital Portfolio Projects: LAS (Healthy Eating Law) & Category Catalog while in Charge of Renewing +40 Product Digital Images in Coordination with Creative Agencies.• Conducted +10 Product Codification in Modern Chanel Delivery Essential Documents and Data to Supermarket Chains and Convenience Stores.• Executed Sales Training Program increasing Brand & Speech knowledge to 90%.• Managed Supplier’s Payments & Tracking Area’s Monthly Budget.

Lima, Pe

Consulting Job. Formulated Digital Marketing Strategy. Led Digital Marketing Metrics & Campaign Reports and Coached +7 Players & Staff Members.• Performed Instinct Gaming Social Media Strategy Resulting in +30pp Follower Increment in all Social Platforms, Elaborated the Digital Content Grid and Coached Players and Staff Members achieving +20pp in Social Media Interactions.• Coordinated +4 Industry Research to Identify potential Trends in Social Media and Brand Positioning applied to the Peruvian E-sport Market.

Master'S Degree, Entrepreneurship/Entrepreneurial Studies

Bachelor'S Degree, Communications