Michael Matera Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Philadelphia,Pa

Philadelphia, Pa

Washington D.C.

+ Strategy, marketing, and brand consultant for purpose-driven organizations in education, non-profit, health, agriculture, social justice, philanthropy, and technology sectors.+ Collaborated with C-suite executives, mid managers, and project teams to design brand strategies and identity systems and architect organizational messaging platforms.+ Conducted discovery interviews and research and synthesized data to craft brand recommendations and strategies and develop proof of concepts and prototypes.+ Developed brand materials including print collateral, infographics, websites, and digital marketing campaigns.+ Crafted suites of tools and verbal and visual standards and policies that allowed a universal and consistent implementation of brand standards across organizational lines and touchpoints. + Developed communication and design strategy for annual giving, fundraising, advocacy, and social media campaigns. Provided art direction for campaign components including web, print, interactive, video, and experiential.+ Served as lead UX and visual designer for website and digital product development.+ Led designers, videographers, copywriters, and creative strategists in development of marketing campaigns through various channels–print, digital, social, video, and experiential.+ Provided quality assurance and design checks for digital, print, and research projects.+ Designed enterprise architecture strategies to connect CRM, fundraising, and advocacy tools.+ Managed projects totaling $500K for social good organizations from strategy development to product implementation, including resourcing, timelines, budgets, and work quality.+ Managed status reports, timelines, client communication and reviews and project extensions.

Alexandria, Va

+ Created visual designs and digital strategies for organizations, including the American Red Cross, academic and educational research foundations.+ Collaborated with senior executives and mid managers to develop design and brand strategies.+ Synthesized discovery interviews and audience research to craft recommendations and develop proof of concepts and prototypes for senior leadership and project teams.+ Collaborated with research, design, content, and development teams to develop digital products.+ Engaged with customers to build personas and identify target audiences.+ Created infographics, marketing collateral, and social media graphics.+ Served on internal branding and marketing team to develop brand standards and align brand implementation across teams. + Supported proposal and new pitch development through design, copywriting, and resource allocation analysis.+ Mentored creative strategists.

Washington D.C. Metro Area

+ Crafted marketing plans and brand strategies, systems, and platforms for consulting, government, manufacturing, and retail organizations.+ Designed campaigns, infographics, websites and digital elements for UnitedHealth Foundation, JPMorgan Chase, a financial services watchdog group, a global technology company, a national lifestyle company, and national associations. + Synthesized discovery data and audience research to design strategy recommendations and marketing plans for senior executives and mid managers.+ Led workshops with project teams and stakeholders to develop design and digital strategies. + Conducted user research and developed testing and validation plans.+ Conducted heuristic evaluations, focus groups, and user interviews. + Developed wireframes and user journeys. + Provided quality assurance and design checks for digital, print, and research projects.+ Developed storyboard and conceptual graphics for TV spots.+ Managed medium- to large-scale projects from strategy development to product implementation, including resourcing, timelines, budgets, and work quality.

Washington, Dc

:: Freelance designer on as needed basis:: Design new business proposals and pitches

+ Managed projects upward of $1M from strategy development to product implementation, including resourcing, timelines, budgets, and work quality, for the Department of Defense organizations, including the Air Force.+ Managed creative and marketing strategy projects, including development of print, digital, and multimedia materials.+ Led researchers, project managers, and subject matter experts to develop marketing plans and rollouts, brand development, and product launches.+ Provided quality assurance and design checks for digital, print, and research projects.+ Served as lead UX designer for website and digital product development.+ Collaborated with senior executives and mid managers to develop communication plans, strategic and change management plans and re-engineered operational process flows.+ Managed firm rebranding process and implemented a consistent application of brand strategy and standards across all touchpoints.+ Conducted internal brand research to understand customer perceptions, competitive landscape and positioning, and brand goals.+ Led a team of strategists, copywriters, and developers.+ Managed status reports, timelines, client communication and reviews and project extensions.

:: Lead graphic and web designer :: Developed print, web, multimedia marketing material:: Developed infographics

+ Led brand development and visual design for the launch of a ground-breaking teacher training and assessment program for 200 PreK teachers across various school districts.+ Collaborated with designers, project managers, and subject matter experts to craft marketing plans and rollouts, brand development, and product launches.+ Designed digital tools, multimedia materials and presentations, and web-based project management tools using PHP/MySQL and CSS/HTML/JavaScript. + Developed wireframes, flow diagrams, storyboards, and paper prototypes.+ Conducted usability testing and needs assessments.+ Managed projects from strategy development to product implementation, including resourcing, timelines, budgets, and work quality.

Med, Instructional Technology

Education record