Maria Teresa Rojas Email & Phone Number

Caracas, Venezuela

- Developed and executed comprehensive marketing strategies aligned with business objectives.Team Management: Led and mentored high-performing marketing teams, fostering a collaborative and innovative culture.- Oversaw brand development, positioning, and messaging across all channels.Budget Management: Managed and optimized marketing budgets to maximize ROI.- Launched and executed successful marketing campaigns, including product launches, brand awareness, and customer acquisition.

Caracas, Distrito Federal, Venezuela

- Developed and implemented robust budgeting and forecasting models to optimize marketing spend across multiple channels (digital, TV, OOH, etc.)Collaborated closely with marketing teams to align budget allocations with strategic objectives and campaign goals.- Conducted in-depth financial analysis to measure campaign performance, identify cost-saving opportunities, and drive ROI.- Monitored and controlled marketing expenses to ensure adherence to budget guidelines and compliance with financial regulations.- Prepared detailed financial reports and presentations for senior management, providing actionable insights to inform decision-making.

Caracas, Venezuela

- Leveraged advanced analytics tools (Google Analytics, Adobe Analytics, etc.) to track, measure, and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and ROI.- Utilized A/B testing and other optimization techniques to improve the effectiveness of digital marketing campaigns across various channels (SEO, PPC, social media, email marketing).- Implemented SEO strategies to enhance organic search visibility and drove targeted traffic through effective SEM campaigns.- Managed and executed social media campaigns to increase brand awareness, engagement, and customer loyalty.- Developed and executed content marketing strategies to attract and retain a target audience.

Bachelor, Business Administration

Engineering, Production