Mateus Barros Email and Phone Number

CMI Foods, originated in Central America, 4,000 MM USD Sales, operates @ 14 countries with 40K employees.I’m in charge of Leading Revenue Growth Management Capabilities for:- Restaurants :a) Pollo Campero: the leading Latin restaurant chain in the fast food industry. b) Pollo Granjero- B2C Businesses: a) Chicken and pork meat products b) pasta, cookies and crackers- B2B Businesses: a) wheat and corn flour business - Redesigned the menu structure better to reflect our brand identity and strategic goals for growth, also revisiting promotional designs within the Restaurant Division across the United States and Central America. This strategic alignment contributed to a $22 million boost in profit margins.- Established a Revenue Growth Management (RGM) monitoring framework, with a Pricing Committee in the B2B sector, to pinpoint and rectify the most significant margin deficits. This initiative successfully harmonized revenue with profit margins, culminating in a $24 million increase in margin within a year.- Crafted and executed a comprehensive growth strategy, including channel pricing frameworks, discount policies, and product portfolio optimization for the B2C market. This strategic approach led to a $3 million positive impact on profit margins.- Launched a pioneering RGM strategy and process overhaul in the Poultry division located in Panama. This initiative preserved revenue levels and propelled margin growth by 500 basis points, directly enhancing the bottom line by $2 million.

Boutique growth advisory firm that taps into experienced industry practitioners and executives to help companies drive real, sustainable top-line growth through revenue management, pricing, brand building, innovation, and commercial strategy. - Serve as Pricing & Commercial Advisor for an Italian PVC Film Manufacturer.- Served as Digital Monetization Advisor for a Canadian wellness and healthcare start-up.- Directed a project to overhaul trade terms for a Latin American CPG company.- Led a BI project for a US Consumer Finance Company, streamlining business strategy, defining requirements, and implementing the right BI tool.- Facilitated sales negotiation training and workshops across the USA and Latin America.

- Instituted pricing discipline, securing effective execution and preventing margin loss, resulting in a $30 million impact.- Drove pricing analytics to spotlight margin enhancement opportunities, transforming data into actionable insights.- Crafted a channel-inclusive portfolio management strategy and commercial policies, encompassing e-commerce.- Built a pricing organization, enhancing skills through training and implementing tools and methodologies.- Analyzed operational performance, pinpointed deviations, and recommended commercial strategies to boost financial outcomes.

- Redesigned commercial processes are ensuring high-quality commercial decisions in a total of US$ 40m/year.- Redesigned Pricing structure for all telecom and digital products.- Rebuild prepaid, postpaid, and convergence offers (tiers, bundling, and pricing) using conjoint analysis methodology.- Implemented Offer Simplification Framework guiding pricing strategy definition and execution.- Monitored market trends in the mobile industry and provided commercial benchmarks for the region.

- Led business expansion into the Brazilian market and established the Latin America Office in 2013.- Directed a commercial initiative within one of Brazil's leading media groups to boost advertising profitability by overhauling rate cards and sales incentives.

The Sloan Fellows program is a mid-career MBA or Masters' degree in General Management and Leadership supported by a grant from the Alfred P. Sloan Foundation. It is targeted at experienced managers who have already demonstrated a significant degree of career success (either within organisations or as entrepreneurs).- Global Lab Project: Wireless Idea Inc. – Puerto Rico. Worked for start-up to assess new market opportunities in mobile payments and mobile advertising industry in Latin America and United States.

Spearheaded a sales transformation initiative that enhanced profit margins by: - Introducing and executing a new pricing strategy, processes, and policies, yielding a $6 million margin increase. - Crafting a pricing tool that leverages advanced analytics for margin improvement detection.Drove the adoption of groundbreaking partnership models, facilitating the creation of a tech platform for novel payment methods, products, and financial services, resulting in: - A rise in credit card sales from less than 1% to 5% of the company's total sales between 2008 and 2011. - The introduction of prepaid phone reloads as a new revenue stream, contributing an additional $2.5 million to the company's EBITDA. - A process overhaul and market strategy revision for the electronic channel, boosting sales by over 40%.Led Marketing Analytics and Valuation Studies to underpin strategic business decisions: - Developed a tool for managing industrial customers, and assessing customer lifetime value and churn rates. - Undertook valuation studies to spotlight potential acquisition targets.

Boutique Strategy Consulting Firm of senior consultants from Mckinsey, BCG, Booz Allen, A.T.Kearney and Monitor.Crafted business cases aiding top management's strategic choices, including: - Conducting a competitive analysis of the natural gas market, outlining strategic actions informed by market dynamics, key players, and effects on other energy sectors. - Leading a cost reduction project for an energy company, driving initiatives in production and logistics that resulted in annual savings of $10 million.

- Developed a cost model to support Telefonica´s strategic plan, identifying the most important cost drivers and their impact on Telefonica future costs.

- Executed customer segmentation for a major financial institution, pinpointing optimal products and services for the intermediary income segment and analyzing the profitability of key offerings.- Overhauled commercial processes, adopted and integrated the CRM approach, and led the selection process for CRM software.- Designed organizational structure for a Telecom Company, streamlining key commercial department back-office processes for optimal efficiency.

Internship in Market Intelligence Area- Elaborated competitive analysis of EMBRAER products- Suport to develop SELL (Sales Eletronic On Line Library): information system to suport sales area