Technical leader of the Data Engineering core in the Martech team.Responsible for working end-to-end on ETL/ELT project development, data enrichment and modeling, which serve as information sources for various Business and Product teams within Banco Carrefour.

Highly focused on designing data collection implementation solutions (Google Analytics), validating the tagging structure in digital products (PWA and Native), and consuming the collected data, with occasional cross-referencing between Transactional and Behavioral databases to provide insights, conduct A/B/n Tests, and help the team achieve the defined Macro OKRs.

Starting my career transition to Data Analysis / Technology, I was part of the Data Squad at Cubos Academy, where I was responsible for creating dashboards for data visualizations that served as inputs for the Technology team to work on product development and improvement.

Responsible for structuring and maintaining lead/customer acquisition and nurturing flows, using Email and SMS campaigns, as well as managing data attribution and Data Quality for CRM data feeds.

Ad placement and management, monitoring of metrics and other KPIs related to Performance and Growth, tagging and event configuration in Analytics, Google, and Facebook.

Advisory in paid media and Growth for digital agencies and small businesses that need to establish or expand their presence in the digital space.

Ad placement and management, monitoring of metrics and other KPIs related to Performance and Growth, tagging and event configuration in Analytics, Google, and Facebook.