Quartzolit and Brasilit

- New portfolio design to increase profitability in retail channel of construction products;- Full-year marketing planning (product lunch, trade initiatives, communication on both sale channels, sales target); - Strategic planning (3 years period) for roofing market;- Monitoring the whole life cycle of roofing products (phase-in, maturity, and phase-out);- Pricing strategy for cost inflation during the pandemic crisis;- Margin performance by product line and sales channel… Show more - New portfolio design to increase profitability in retail channel of construction products;- Full-year marketing planning (product lunch, trade initiatives, communication on both sale channels, sales target); - Strategic planning (3 years period) for roofing market;- Monitoring the whole life cycle of roofing products (phase-in, maturity, and phase-out);- Pricing strategy for cost inflation during the pandemic crisis;- Margin performance by product line and sales channel (price, cost, and margin analysis);- Strong marketing initiatives to support new product lunch (Campaigns, Trade Marketing, Point of Sale Material); Show less

- New markets research for the retail channel of construction products (traded goods);- Pricing strategy for new product lunch;- Margin performance (price, cost, and margin analysis);- Demand planning with strong interface with Supply team;- Strong marketing initiatives to support new product lunch (Campaigns, Trade Marketing, Point of Sale Material);- Quality analysis with the support of the R&D team;- System product registration (SAP - high experience mainly MM);

- New markets research for the retail channel of construction products (traded goods);- Pricing strategy for new product lunch;- Margin performance (price, cost, and margin analysis);- Demand planning with strong interface with Supply team;- Strong marketing initiatives to support new product lunch (Campaigns, Trade Marketing, Point of Sale Material);- Quality analysis with the support of R&D team;

- Margin analysis by product line and sales channel (retail and technical) - Variances between actual and standard costs; - Holding budget development for construction products (Brasilit, Quartzolit, Placo, Isover, OWA); - Period-end closing for costs (SAP - high experience mainly with CO and MM); - Preparation of monthly financial reports for the Border of Directors;

When working as a collaborator of the Organizing Committee of the Civil Engineering Week of EESC/USP I had the opportunity to assume the position of Marketing Manager through two following years. During this time our group developed a fantastic job with a Business and Strategy Plan to achieve a great financial support to our event, which it was conquered with success.

When working at EESC jr. , which is the junior enterprise of the students of the EESC/USP, I had the opportunity to assume the position of Intern Consultant with the collaboration of the Project Group. We all together were responsible to delivered the main consultant projects for our clients, which in general involved Marketing Plans, Business Plans, Financial Plans, and Human Resources Plans. In addition, the group of Internal Consultants had the responsibility to organize Immersions about the… Show more When working at EESC jr. , which is the junior enterprise of the students of the EESC/USP, I had the opportunity to assume the position of Intern Consultant with the collaboration of the Project Group. We all together were responsible to delivered the main consultant projects for our clients, which in general involved Marketing Plans, Business Plans, Financial Plans, and Human Resources Plans. In addition, the group of Internal Consultants had the responsibility to organize Immersions about the main theoretical topics involving our main project area cited above. Show less