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State Of São Paulo, Brazil

• Led the development of a new payment processor product designed to serve over 14 Fundraising Markets globally, with plug-and-play solution, enabling easy integration of new payment gateways, supporting localized payment methods and enhancing individual giving donation programs while allowing markets to customize their payment strategies.• Managed global project execution, engaging stakeholders and gathering requirements from offices across the Americas, Europe, Africa, and Asia.• Coordinated the work with the technology development vendor (10+ individuals) to ensure seamless tech execution and delivery.• Evaluated new payment methods and gateways for market relevance, focusing on integration capabilities and due diligence.• Oversaw end-to-end project scoping, implementation, testing, and monitoring of key payment metrics such as acceptance rates, payment gateway fee optimization, and risk management.• Integrated the product with the existing Drupal-based Content Management System used by the fundraising markets.

Sao Paulo, Brazil

• Executed the Donor Acquisition Program within the PSP/Fundraising office of UNHCR Brazil.• Seamlessly led coordination between the local acquisition team and the media buying agency, coaching six team members using Agile methodologies (Scrum, Kanban).• Successfully expanded the Digital Donor Acquisition program, achieving the largest growth in the country with revenues of 6M BRL / 1.2M USD in 2021.• Implemented and managed various donor acquisition channels, including Direct Mail, Direct Response TV, Telemarketing, Lead Generation and Conversion, ensuring effective budget and vendor management.• Managed and monitored budgets and strategies for all donor acquisition programs to optimize performance.• Developed and maintained comprehensive KPI monitoring through an automated dashboard, integrating multiple data sources to streamline insights and relevant takeaways using Python and PowerBI.

São Paulo, Brasil

• Contributed as part of the development team that built the ecommerce website for Atacadão, one of the largest retailers in Brazil.• Utilized a range of backend and frontend technologies, including Python, Django, JavaScript, CSS, HTML, Jinja, Bootstrap, PostgreSQL, AWS and GCP to deliver a robust and user-friendly platform.

São Paulo E Região, Brasil

• Developed a tool utilizing AI to extract business information from bureaucratic documents, enhancing efficiency in for client's businesses.• Backend and frontend web development using Python, JavaScript, CSS, and HTML.• Flask for backend development and VueJS for frontend, complemented by Jinja and Bootstrap for efficient and responsive design.• Data storage and retrieval with MongoDB and MongoEngine.• AWS for cloud services, ensuring scalability, reliability, and performance.

▪ Executed the Donor Acquisition Program within the PSP/Fundraising office of UNHCR Brazil.▪ Seamlessly coordinated efforts between the local acquisition team and the media buying agency, providing coaching and support to two team members.▪ Implemented and managed multiple donor acquisition channels, including Digital, Direct Mail, Direct Response TV, Telemarketing, Lead Generation and Conversion, ensuring effective budget and vendor management.▪ Oversaw budget and strategy implementation, as well as monitoring all donor acquisition programs to optimize performance and achieve fundraising goals, being part of the award-winning prize fastest-growing market in 2018.

• Oversaw the setup and deployment of backend and frontend systems for online platforms, including automated donor journeys and digital media campaigns.• Collaborated with the Public Information sector to develop and execute shared strategies.• Created content for email marketing campaigns focused on acquisition and retention, as well as for landing pages and banners aimed at donor acquisition.• Conducted forecasting and benchmarking to inform strategic decisions.• Managed and maintained databases to ensure data accuracy and usability.• Provided detailed reporting and key analysis to support tactical and strategic changes and implementations.

• Focused on prospecting and presenting Exponential's media offerings to media buyers from major and mid-sized agencies across Brazil.• Built and nurtured strong relationships with media buyers to drive sales and secure long-term partnerships.• Led business development initiatives to onboard new publishers, expanding Exponential's network to enhance audience reach and content relevance in the country.

São Paulo Area, Brazil

• Leveraged data analysis to optimize ad-inventory management and maximize yield, directly contributing to Microsoft Advertising revenue growth.• Ensured compliance with deals and pricing policies to maintain integrity and consistency.• Influenced and educated the sales team to enhance sales performance through strategic data-oriented insights.Developed comprehensive information to support senior management decision-making.

Helped other students in Finance related subjects

Master Of Business Administration - Mba, Computer Software Engineering

Business Administration And Management, General

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