At Hubla (formerly ChatPay), I played a vital role in a challenging rebranding initiative, adapting amidst a Series A investment. As the sole designer, versatility defined my scope—encompassing brand identity, UI/UX, social media, presentations, websites, emails, physical objects, event branding, photography, video direction, and seamless integration with product design. My experience reflects a dynamic evolution within a diverse design landscape.

As a freelance design consultant, I partnered with startups in Health Tech, Sports & Wellness, and Fashion & Lifestyle, helping them come out of stealth or transform their brand and website through a unified, end-to-end approach. I collaborated directly with founders to align branding and website development with business goals, driving growth and investment. My work included creating cohesive brand identities, optimizing user experiences through marketing websites, and ensuring design consistency across digital platforms to support competitive positioning and market success.

At Gomus, I seamlessly blended music and branding. Leading music curation for major retail and service brands, I curated playlists for hundreds of outlets, enhancing brand presence. Additionally, I crafted impactful branding presentations and activations, ensuring a harmonious fusion of music and identity.

Co-founded Cangu Studio, a creative venture with two friends. We embark on design and branding projects for freelance clients, merging academic and professional learnings with our unique creative vision tested through real-world projects.

My role spanned from concept ideation to campaign execution, covering digital, print, social media, and photo/video production. Contributed to campaigns for major clients like Lojas Pernambucanas and Shell.

Collaborated on Luli Radfharer's project focused on app development and innovative ideas. Engaged in a comprehensive learning journey from project planning (project management and design thinking) to execution (UI and UX).

Contributed to the promotion of the "3rd University Tourism Challenge" at Junior Agency Eca Jr. Conducted audience research, mapped demographics, and played a key role in conceiving and animating a promotional short film.