Resourceful Product Designer with 5+ years in digital products. I help early-to-mid-stage companies like Serasa and Zé Delivery grow and scale their business without diminishing the user experience.Some examples of my results include the following:Expanded the organic app growth through the design of the share product feature for all beer products by 6% in the first quarter of 2023.Planned and developed the flash deal feature, which grew the number of orders of beer packs by over 400% in ten days.Led end-to-end design process, including research, interfaces, and tests for the PIX payment method which reduced by 14,5% of the delivery-person cancel rate and had over $3M in orders since 11/2022.Tools and techniques:Visual Design | UX | UI | Design Thinking | User Research | Interfaces | Design System | Wireframing | Prototyping | Usability Testing | Figma | UX Metrics | Components | French |
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Senior Product DesignerUberSão Paulo, Brazil -
Senior Product DesignerCharterup Jan 2024 - PresentAustin, Texas, United StatesWhile at CharterUp I designed and adapted all of the web features that were missing on the mobile app while also creating web features that would be adapted to the app later on.I've created a new asset library that merged web assets and added much needed mobile-friendly components. With this I was able to cut the design and dev's sprints in half, generating value on both the short and the long-term.I've also created a new product and user research routine in which we watch recorded user sessions before designing any new feature on the product. This has led to improvements on the feautre that we'd be missing otherwise. -
Senior Global Product DesignerAb Inbev Apr 2023 - Feb 2024As a global designer, I've designed quite a few features and helped construct a major part of the globalized app fot the DTC Group. A few of my feats are:Led the redesign squad for the new TaDa app aiming to improve conversion by 100% in Peru by March 2024.Designed the Ivy DS, which reduced the conflicting assets and components and overall clarity of the product by 92% by the first month.Co-created the new visual identity and over 50 flows for the new app for 14 countries in a scalable and product-oriented way.Integrated and adapted the redesign to all Direct To Consumer products in the company to maintain a cohesive and modular design.Designed the new PDP page for Zé Delivery, creating room for the Progressive Discount mechanics with an increase in the conversion rate of specified products by 30% -
Senior Product DesignerZé Delivery Jun 2022 - May 2023São Paulo, BrazilAs a Senior designer working at Zé, I've contributed to many growth-focused features. A few of those feats are:Led end-to-end design process for the PIX instant payment method which reduced by 14,5% of the delivery-person cancel rate.Designed the experience and icons in order to expand the organic app growth through the share product feature for all beer products by 6% in the first quarter of 2023.Planned and developed the flash deal feature, which grew the number of orders of beer packs by over 400% in ten days.Implemented and set up the best practices for UXCam and Useberry analysis and testing tools, helping the company perform the Continuous Discovery habits it aimed for in the first quarter of 2023. -
Product DesignerZé Delivery Sep 2021 - May 2023São Paulo, BrazilI was the product designer working in the Purchase squad, in which I was responsible for the continuous improvement of the purchase and checkout experience for Zé Delivery's customers. -
Ux ResearcherSem Parar May 2021 - Sep 2021São Paulo, BrazilMy brief journey as a researcher at Sem Parar led me to better understand the role of a researcher in a company without a research culture.It was an amazing challenge and I'm proud to say that in these five months I conducted over 30 interviews, elaborated a whole workflow using CRM to obtain better responses from surveys and could help the company creat its first persona. -
User Experience DesignerSerasa Jun 2020 - May 2021São Paulo, BrazilConducted interviews, usability tests and prototyped user flows for the Serasa Score Explainer which increased the understanding of the score variations by over 40%Developed components and architecture of the design system using Figma, which sped up the front-end development time three timesCreated a new flow for the Serasa Score explainer which reduced half of the complaints regarding the Serasa Score, from 27% to 15% p.p. -
Ux DesignerAvanade Jan 2019 - Jun 2020São Paulo E Região, BrasilConducted the user research and testing sections of the discovery process for the new Website for Hospital Albert Einstein, one of the top 50 best hospitals in the world.Prototyped 20+ screens using Adobe XD for Einstein Ensina, an app-based online learning platform. -
Design InternAvanade Feb 2018 - Dec 2018São Paulo E Região, BrasilDesigned the web components for the Hospital Albert Einstein Hospital internal system using Adobe XD and Illustrator.
Mateus Ferraz Education Details
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Ciências E Humanidades -
Escola Técnica Estadual Júlio De MesquitaEnsino Médio
Frequently Asked Questions about Mateus Ferraz
What company does Mateus Ferraz work for?
Mateus Ferraz works for Uber
What is Mateus Ferraz's role at the current company?
Mateus Ferraz's current role is Senior Product Designer.
What schools did Mateus Ferraz attend?
Mateus Ferraz attended Universidade Federal Do Abc, Escola Técnica Estadual Júlio De Mesquita.
Who are Mateus Ferraz's colleagues?
Mateus Ferraz's colleagues are Arman Melk, Rohit Kumar, Blake Baines, Harjot Singh, Jefferson Donadon, Jesús Alberto Camarena Islas, Besrat Kassa.
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Mateus Ferraz
Jornalista | Gestão De Equipes | Comunicação Corporativa | Comunicação Digital | PrBrasília, Df -
Mateus Ferraz
São José Dos Campos, Sp -
Mateus Ferraz
Full Stack Developer | React Native | Typescript | Node | Aws | Angular | VueRio Pomba, Mg -
Mateus Ferraz
Product Manager, Product Owner, It Specialist, People Manager, Business Process Manager And Squad LeadCampinas, Sp2ibm.com, hotmail.com
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