Sharing my passion for Salesforce Marketing Cloud, Marketing Automation, E-Mail Marketing, Lead Generation, Martech Process Automation and APIs.

📨 Oracle Eloqua» Local Administrator & Marketing Automation Specialist› Reporting on metrics of campaigns/nurtures/emails› Supervising and consulting on best practices (CoE + JIRA)› Testing and campaign proofing of new MA tools› Creation and improvement of templates & conventions› Cross-department point-of-contact for MA related projects› Creation and optimisation of lead scoring models› Creation, implementation and evaluation of A/B tests› Subscription & Preference flows UX (GDPR + DOI)› Marketing pressure and deliverability management› Creation of custom reports (OBIEE + Python)› Database nurturing and cleaning› Marketing Automation Campaigns & Programs› Landing Page creation (HTML + CSS + JS)› E-mail development (HTML + CSS + MJML)› Automation and integration (Python)› E-mail and Landing Page copywriting› Graphic design for web (Sketch)Toolset:› Oracle Eloqua› Oracle Profiler› Oracle OBIEE Analyzer

📨 Salesforce Marketing Cloud» Marketing Cloud Architect & Tech Lead1. Implemented Salesforce Marketing Cloud for Manufacturing Industry:› As an SFMC Architect, managed the data model requirements and dependencies between multiple Build Streams and the Client› Architected the data flows for profile and consent data models connected via Marketing Cloud Connect with Sales and Service Clouds› Designed closed-loop real-time consent management processing maintaining the golden record in the Salesforce CRM› Defined and supported implementation of the performance and security focused Web Studio Architecture

» Leading small team of Salesforce Marketing Cloud Trailblazers

📨 Salesforce Marketing Cloud» Marketing Cloud Architect & Tech Lead1. Implemented a custom Email Translation App for the Travel Industry:› Created custom Cloud App (MVC pattern) with SLDS-based user experience› Used SFMC Content Builder REST API to download Email content (including all versions of AB Test and Dynamic Content blocks)› Leveraged Smartling REST API to translate all the content blocks (with approval process)› With both above-mentioned APIs built the system for creating translated and secured copies of the Email within a minute of the completed translation2. Implemented Interaction Studio for Personal Care Industry:› Developed Sitemap (hybrid model with ETL and GTM)› Created Overlay Web Template with custom engagement triggers› Created Einstein Decisions Web Template with text-based ML experiences› Created Notification Server-Side Template› Deployed custom Interaction Cookie Expiry solution3. Implemented two Salesforce Marketing Clouds from scratch for Pharmaceutical Industry:› As a Tech Lead, coordinated work of the SFMC development team on 50+ Business Units project› Architected the contact, and multi-level consent data models in multi-org and single-org setups connected via Marketing Cloud Connect with Health Cloud› Created 50+ Preference Centres with consent management backend supporting real-time changes cross-cloud› Created Contact Deletion process with a privacy-first archiving solution› Developed custom deployer solution to speed up multi-country deployment› Prepared naming convention, refactoring and optimisation recommendations for the client4. Improved and extended implementation of Interaction Studio for a Consumer Electronics Retailer:› Performed audit of the original implementation of Interaction Studio and Marketing Cloud› Refactored Sitemap, Web Campaigns (templates and configuration), Einstein Recipes and Catalog configuration› Extended the Catalog with custom objects to enable new features for ML models

📨 Salesforce Marketing Cloud» Marketing Cloud Consultant & Developer1. Implemented Salesforce Marketing Cloud from scratch for Education Industry:› Data model in multi-org setup connected via Marketing Cloud Connect with Education Cloud› Data management: synchronization, deduplication, deletion (Design and implementation in Automation Studio with SQL, SSJS)› Created Email Template and template-based Assets› Created Journeys along with Data Filters and Automations for segmentation purposes (no-code priority approach to minimize technical skill dependence)› Implemented Mobile Studio's Connect with custom keyword-specific subscription management› Architected and implemented Preference Center with Marketing Cloud wide consent management backend› Created custom Marketing Cloud Application supporting segmentation and data cleansing2. Implemented Behavioral Triggers from scratch for Personal Care Industry:- Configured Marketing Cloud and created Collect.js Scripts- Built custom Behavioral Trigger Content Block for Email- Shared Best Practices on the custom Content Block and data layer implementation3. Improved Salesforce Digital Enablement App:- Debugged and extended the Assets (Journeys, Emails, Data Extensions, SQL and AMPScript, Cross-cloud API integration)- Created Deployer to implement the solution on the SFMC side in 10% of the time previously required (Web Studio with SSJS)

📨 Salesforce Marketing Cloud» Marketing Cloud Consultant & Developer 1. Extended existing SFMC implementation for Energy Industry client:› Created Form Assets (Web Studio with HTML, CSS, JS)› Universal Form Processing for huge time saving with each new form implementation (Design and implementation in Web Studio with SSJS)› Robust and privacy-first Double Opt-In Process for GDPR compliance (Design and implementation in Web and Email Studios with HTML, CSS, SSJS, AMPScript, Triggered Sends)› Automation Error Logging for easier problem solving (Design and implementation in Automation Studio with SSJS)› Bug fixing in Automation Studio, Journey Builder and Email Studio (SQL, AMPScript)2. Built SFMC Apps (HTML, CSS, JS, SSJS and APIs):› Form Generator - a no-code solution for creating forms (with submission processing and data extension storage) leading to huge time-savings when creating any forms› Campaign Manager - a no-code solution for creating cross-cloud campaigns (including folders, naming conventions, tracked links) allowing for end-to-end campaign management directly from Marketing Cloud3. Created an automated MobilePush delivery speed analysis tool (Python + Jupyter Notebook)

📨 Adobe Campaign» Campaign Service Manager & Marketing Automation Consultant› Global Campaign Demand & Blueprint Process› Deliverability Strategy (design, pilot, run & maintain)› Education (best practice & user guides on automation, email, deliverability)› SAFe (PI analysis, business acceptance, market adoption)› Martech (assessment & business implementation of tools)› Evolution (off-shelf solutions & new feature/channel enablement)› Collaboration (internal cross-team & external vendors)› Business Process Optimization (Atlassian Jira, Microsoft Sharepoint)Toolset:› Adobe Campaign Classic› Atlassian Jira & Confluence› 250ok

› Digital marketing on legal and educational markets› Cross-division cooperation on omnichannel marketing› Writing and editorial of content for LP and emails› Project management (website and online product)› Cooperation with the third party on e-commerce solutions (Google, Ideo)› Webinar management and technical support