Growth Developer | Technical Innovation | Data Management | Customer Data Enrichment - collaborating closely with the growth, sales and dev teams to accelerate company growth initiatives- leading the migration of our corporate website from WordPress to Storyblok headless CMS, using React, Remix, and TypeScript for the frontend app, - collaborating with developers team on the projects with Git, GitHub and Linear, - managing data flow across our marketing technology stack, with a focus on Segment CDP for efficient data transfer- managing and syncing data in HubSpot- utilising analytical data tools such as Google Analytics 4, Amplitude, VWO, HotJar and Looker Studio for data-driven decision-making and optimisation- implementing and managing tracking and analytics tags using Google Tag Manager for website monitoring- utilising BigQuery for fetching and analysing data,- leveraging Apollo.io, n8n, and Zapier to enrich customer data, enabling personalised marketing efforts- overseeing website performance and optimising technical SEO for improved search engine visibility- coding responsive email templates for email marketing campaigns sent via Intercom

Marketing Technology Strategy | Data Analysis and Insights | Automation Optimisation | Cross-Functional Collaboration - developing and implementing a strategic plan for marketing technology to support business goals,- managing marketing tools like Mautic, CRM, and Google Marketing Platform for seamless integration and data flow,- developing and managing websites on Typo3 using most modern frontend technologies,- taking care of technical SEO,- analysing data from marketing campaigns to gain insights and make data-driven decisions,- working with cross-functional teams to align technology initiatives with marketing objectives,- providing training and support to teams on using marketing technology effectively,- staying updated on industry trends and identify opportunities to leverage new tools for business growth.

Digital Marketing Specialist | Marketing Automation | Email Campaigns | Landing Page Management- managing end-to-end email campaign execution in Eloqua, including setup, segmentation, scheduling, testing, and deployment,- organising customers data in Salesforce,- developing compelling and personalised email content in collaboration with cross-functional teams,- creating and optimising landing pages using Eloqua for seamless integration with marketing campaigns,- conducting A/B tests to improve email performance and landing page conversions,- analysing campaign data and providing insights for optimisation,- collaborating effectively with internal stakeholders worldwide to ensure successful campaign execution and alignment with global marketing strategies,- providing training and support to marketing teams on marketing technologies best practices,- staying updated on industry trends in marketing automation and email marketing,

Marketing Technologist | Web Dev | Marketing Automation | Personalization | SEO- owning and managing the corporate website, utilising Squiz Matrix, Squiz Perspective, and frontend technologies to develop, maintain, and optimising the website,- implementation the personalisation strategies and conducted A/B tests for improved user engagement.- utilizing SEO techniques to enhance organic visibility and improve website rankings.- executing effective email campaigns, including lead generation strategies and nurture streams, using Marketo.- ensuring data flow between Website, Marketo and SugarCRM,- conducting website audits, optimising performance, and ensuring seamless user experiences.- collaborating with global marketing teams, content creators, designers, and stakeholders.- utilising web analytics tools to track website performance and generate reports.- staying updated on industry trends in web development, marketing automation, and SEO for continuous improvement.