Senior Growth Marketing Manager
Current- Develop and execute performance marketing strategies across digital channels (Google, Meta) for web and apps.
- Manage and optimize budget allocation across channels to maximize ROI while achieving acquisition and revenue goals.
- Oversee day-to-day campaign management to meet new customer acquisition and ROI targets.
- Lead improvements in the marketing technology stack to enhance user acquisition performance, focusing on attribution, incrementality measurement, and growth data systems.
- Utilize data-driven insights to inform marketing decisions, track key performance metrics, and assess marketing effectiveness.
- Collaborate with the creative team to drive an effective creative growth engine.
May 2024 - Present
