Senior Growth Marketing Manager
Current• Develop and execute performance marketing strategies across digital channels (Google, Meta) for web and apps.• Manage and optimize budget allocation across channels to maximize ROI while achieving acquisition and revenue goals.• Oversee day-to-day campaign management to meet new customer acquisition and ROI targets.• Lead improvements in the marketing technology stack to enhance user acquisition performance, focusing on attribution, incrementality measurement, and growth data systems.• Utilize data-driven insights to inform marketing decisions, track key performance metrics, and assess marketing effectiveness.• Collaborate with the creative team to drive an effective creative growth engine.• Partner with product, engineering, and larger marketing teams (email, partnerships, affiliate, SEO) on cross-functional growth projects.• Key Tools: Excel & Google Sheets & Slides, Amplitude, ChartMogul, Google Analytics, Sensor Tower, SimilarWeb, ChatGPT
