* Strategize content and marketing activities for the product, Zoho SalesIQ.* Conduct lead generation activities and guide the team on the same. * Handle analyst relations and related events. * Perform market research and competitor analysis to understand the changing market conditions* Drive customer acquisition activities to increase conversions and new user growth* Create a content strategy plan and executive calendar to meet short-term and long-term marketing goals.*… Show more * Strategize content and marketing activities for the product, Zoho SalesIQ.* Conduct lead generation activities and guide the team on the same. * Handle analyst relations and related events. * Perform market research and competitor analysis to understand the changing market conditions* Drive customer acquisition activities to increase conversions and new user growth* Create a content strategy plan and executive calendar to meet short-term and long-term marketing goals.* Discover topics that would increase user engagement and acquisition during demand campaigns* Work closely with product engineering and sales teams to create sales enablement collaterals, including case studies, blogs, video scripts, social media posts/campaigns, and email campaigns. Show less

- Oversee functional and technical specifications of products, and further elicit and analyze the business processes. - Managing documentation and marketing activities for the various features of Site24x7 with emphasis on market research and analytics.- Taking sole ownership for preparing a Style Guide document to be maintained across for all marketing collaterals. - SPOC for reviewing content by peer marketers and approving the same based on language, Style Guide norms and search… Show more - Oversee functional and technical specifications of products, and further elicit and analyze the business processes. - Managing documentation and marketing activities for the various features of Site24x7 with emphasis on market research and analytics.- Taking sole ownership for preparing a Style Guide document to be maintained across for all marketing collaterals. - SPOC for reviewing content by peer marketers and approving the same based on language, Style Guide norms and search engine performance.- Handling a team of four to manage customer acquisition and customer retention activities.- Strategize content ideas and delegate appropriate tasks to the team.- Knowledge of best SEO practices and the ability to improve the performance of landing pages as per SEO requirements for a better search engine performance.- Contributing content in the form of blogs, help documentation, knowledge/solution articles, webpages, ad content for third party sites, and press releases for new/existing features.- Reviewing UX content in the application to make user experience hassle-free and create seamless product navigation.- Writing social media posts that appeal to target audience across Twitter, Facebook, and LinkedIn.- Maintaining daily, monthly, quarterly, and yearly marketing reports/presentations to understand the product growth, customer base, and the avenues for improvization.- Developing a marketing funnel to analyze the various touchpoints in the website and other digital avenues and optimize the same for maximum revenue.- Designing mailers and EDMs targeting new/existing customers for cross-selling opportunities.- Working in close association with the development team to translate product features into understandable content.- Performing webinars, live demos, and making videos to better understand customer’s requirement, product usage, and any difficulty levels in using the product. Show less

- Involved in the content creation, editing, and proof reading of marketing collaterals.- Performed market research and prepared reports on the printing and supporting industries.- Involved in framing and re-writing important news articles on economy, postal, advertising, media, retail and paper industries in the US.- Handled ad-hoc projects including presentations and detailed research reports.- Regular interaction with clients to understand their requirement and produce… Show more - Involved in the content creation, editing, and proof reading of marketing collaterals.- Performed market research and prepared reports on the printing and supporting industries.- Involved in framing and re-writing important news articles on economy, postal, advertising, media, retail and paper industries in the US.- Handled ad-hoc projects including presentations and detailed research reports.- Regular interaction with clients to understand their requirement and produce content for the same. Show less

- Prepare written and visual content to daily deadlines.- Write stories and editorials and manage website content.- Profile on companies and famous personalities in the US and document them using an in-house tool.- Review and proofread content prepared by peers before publishing them live.- Write articles for publication on the web.- Organize and research projects to tight deadlines