Matheson Herron Email & Phone Number

United States

United States

We are a digital media company for country fans. We create/curate content and promotions (like our wildly popular/massive Sweepstakes and contests) that we deliver at onecountry.com or in the One Country app.One Country introduces a new experience for artists and fans. Created in 2012, One Country was the online destination for country music and southern lifestyle fans across the world. Now it offers a variety of benefits to fans both online and in the 1C app. Through giveaways, we open a new channel by cross-promoting artist initiatives and through our investment in exclusive content, we give fans a new look at some of their favorite artists.

United States

SOCIAL MEDIA STRATEGY + INTEGRATION 📶EVENT + PRODUCTION 🔊

Strategy Development: Developed and implemented comprehensive organic social media strategies aligned with the brand’s objectives to increase engagement, drive brand awareness and improve #WichitaState's word of mouth/talk value.Content Creation and Curation: Oversaw the creation, curation and scheduling of engaging, high-quality content across various social media platforms (IG, FB, TikTok, YouTube, LinkedIn) ensuring consistency in brand voice and messaging.Team Leadership: Led and mentored a team of social media specialists, content creators and community managers, fostering a culture of innovation, collaboration, psychological safety and excellence.Initiatives: Developed and led the executive communication strategy and an Employee-generated social media program.Influencer & Creator Relationships: Established a core team of affinity creators, conceptualizing and executing compelling campaigns and partners that align with brand values and resonate with our target audiences.Performance Analysis: Regularly analyzed social media performance metrics, generated insights and adjusted strategies accordingly to optimize engagement, reach and conversion rates.Community Engagement: Cultivated and nurtured a vibrant online community by actively engaging with followers, addressing queries, partnering with Customer Care for servicing issues and leveraging user-generated content to strengthen brand loyalty and interest.Cross-functional Collaboration: Collaborated closely with internal teams such as Marketing, PR, Advertising, External Affairs to ensure alignment of social media initiatives with broader business and brand objectives.Stay Up-to-Date: Stayed abreast of industry trends, emerging platforms, and social media best practices to identify opportunities for innovation and growth.

United States

iHeartMedia, Inc. (New York, NY) Director of Promotions, iHeartRadio Networks -Led Promotions and Engagement for iHeartRadio’s industry-leading multi-brand content and social platforms-Lead Experiential Marketing for iHeartRadio’s industry-leading B2C activations -Lead Social Strategy and Digital team design for iHeartRadio’s industry-leading tent pole events including: the iHeart80’s Party, iHeartRadio Music Festival, iHeartCountry Festival, iHeartRadio Summer Pool Party, iHeartRadio Fiesta Latina, and the iHeartRadio Jingle Ball Tours.-Developed and maintained promotional partnerships with artists, managers, major music labels, brands (from Netflix to (Samsung) to Live Nation) -Analyzed cutting edge data and metrics to select promotional campaigns that spur cross-platform brand and social growth, improvement and monetization opportunities-Collaborated with various sales entities across the company to accelerate revenue-generating sponsorship opportunities for the iHeartRadio BrandKey accomplishments:-Shorty Awards 2015, 2016, 2017 Winner in BEST IN LIVE EVENTS-The 2015 iHeartRadio Music Festival generated a record 6.5 billion social media impressions, putting the festival's social activity ahead of the Super Bowl Halftime Show for the third consecutive year. The official hashtag #iHeartRadio trended #1 worldwide, #1 in the United States and across more than 80 cities-The iHeartRadio Music Awards generated 115 billion social media impressions surpassing the social engagement for both the Grammys and the MTV Video Music Awards. The official hashtag, #iHeartAwards, trended worldwide and in over 50 U.S. cities on the night of the event and was the 7th most-used music hashtag on all of Twitter in 2016. -The 2017 iHeartRadio Music Awards delivered 165 BILLION US Social Media Impressions (3x the 2017 Grammys) and Live TV ratings jumped +37% YOY across the channels of our partner Turner #iHeartAwards trended in the US and Worldwide.

Greater Atlanta Area

- Created and directed all marketing and sales campaigns for five diverse lifestyle media brands - Developed and executed enhanced digital brands for iHeartMedia Atlanta - Created engagement campaigns for social media, digital and broadcast audiences and followers- Collaborated with sales executives and business development to create, design and drive revenue producing marketing campaigns (movie, concert, restaurant, festival and lifestyle experiential) throughout the Atlanta market (#8) and Southeastern United States to achieve revenue goals. - Chief liason with iHeartMedia National Programming Group for regional and national digital marketing campaigns and festivals • Intermittently summoned for nationwide iHeart Festivals for social media strategy and digital engagement, artists’ relations and logistics execution pre-concert and on-site in real time

Wichita, Kansas Area

Duties included logistical planning, management, and implementation of digital marketing and promotional activities On and Off the Air, for four radio stations, and station websites, in the Wichita division. Wide range of duties from production of large and small-scale artist performances, to creating, developing, and implementing marketing and sales-oriented calls to action, and revenue opportunities. These included tracking and management of promotional and marketing budgets and oversight in all aspects of station’s social networking, online, and digital components.

Greater Atlanta Area

Phoenix, Arizona Area

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: Assistant Program Director + Promotions Director for Album 88 (WRAS 88.5 FM)

Communications, Journalism, Film