Executive leader passionate about uncovering market opportunity and delivering brands and plans that win. Using in-depth market analysis, business intuition and creativity, I help businesses develop differentiated value that leads to growth and profitability. Strategy is about achieving goals. I take a collaborative approach to deeply assessing market forces and co-generating insights, creating shared ownership of strategic initiatives. My approach builds organizational alignment and commitment, so business plans are resourced and rapidly implemented. Additionally, I use continuous "study and adjust" with an attention to details keeping businesses nimble and able to capitalize on arising, profitable opportunities.And when it comes to brand building, I take an inquisitive approach to understanding the drivers of customer behavior, formulating insights and turning those insights into new products and communication methods that deliver profitable growth. Select Accomplishments:♦ Redirected business strategy resulting in the launch of three pilots delivering over 100,000 customers (grew revenue $2M+)♦ Shifted organization from a "house of brands" (15+) to a single organizational brand resulting in #1 top-of-mind awareness position (from #5)♦ Launched engaging mammography campaign, converting 49% of targeted audience (those past recommended screening dates) and detecting early stage cancer in 29 patients (grew revenue $1M+).♦ Kimberly-Clark Distinguished Service award for new method of advertising tissue products and co-inventor on Patent No. 2074608.Skills and Expertise: Strategic Planning ╫ Marketing ╫ Brand Building ╫ Market Research ╫ Business Planning ╫ Advertising and Promotion ╫ Process Design and Improvement ╫ P&L Management ╫ New Product Development ╫ Lean Process Improvement ╫ Government Relations ╫ Talent Development Contact me at jcmathsn@gmail.com