I am passionate about communication, design, and entrepreneurship. With a degree in Advertising from the Universidade Federal Fluminense, I have spent nearly a decade specializing in leadership, branding, and brand strategy—fields I believe are essential for transforming businesses and connecting them with their audiences in authentic and impactful ways.In 2022, I founded Balo Studio, a branding and strategy studio that combines creativity and excellence to build unique and disruptive brands. I believe that brands must express their essence strategically, blending design and narrative to achieve results that naturally stem from well-executed work. At Balo, our mission is to create brands that inspire trust, relevance, and long-lasting impact.I chose entrepreneurship because I believe in creating a healthy and collaborative work environment based on ethical values and a relentless pursuit of excellence. I value collective wisdom, where every idea matters, and I strive to foster an atmosphere where team members and clients feel valued, heard, and motivated to reach their full potential.I am driven by the vision that results are built on genuine connections and solid strategies. Whether in my professional or personal life, I prioritize relationships founded on trust, authenticity, and generosity. After all, at the heart of every successful project are people.In my free time, I find balance in the company of my family and friends and through sports, which teach me about perseverance, resilience, and discipline. I am always seeking new opportunities to expand my horizons, inspire teams, and leave a positive impact on the world.