- Responsible for leading the Marketing Capabilities team, overseeing the Digital Marketing, Market Intelligence, Events, and In-house Design teams, providing support to the business unit marketing teams;- Implemented people-focused management practices, including regular check-ins (4DX, 1:1, and Status Calls), ensuring the team's workload is balanced while delivering important projects. Consistently achieved above-average scores in company-wide organizational climate surveys;- Led the global decentralization project of the email marketing platform (Sales Force Marketing Cloud), successfully implementing the tool for use in the Brazilian affiliate;- Regional leadership in the implementation of three new content portals: Meu Pet, Elanco Agro, and Elanco Vets.- Provided support on Market Intelligence projects, such as the Pet Opportunities Dashboard, Report Automation Project, and Potential Analysis in the Cattle Market;- Supported the events team in the execution of major projects, including Sales Conventions, Kick-offs, Distributor Conventions, Expointer, Agroleite, and product launches.- Led the development of new policies and processes in the Events and In-house Design areas, aiming to optimize time and streamline the team's work.

o Colaboration in the co-positioning strategy of the Elanco and Bayer Cattle brands, aiming at portfolio optimization;o Development of the “Marketing by Pillars” strategy, focusing on solutions available to the consumer and communication of the portfolio mix;o Responsible for lauching Cria Saudável, a program to support calf raising in Cow-Calf Operation Farmso Coordination of agencies in the planning and execution of integrated marketing campaigns, seeking to optimize investments through actions in different media;o Demand planning review monthly in order to maintain adequate product inventory levels;o Development with the commercial director of the new Go-to-Market strategy;o Team management focusing on professional development and engagement in projects through coaching, periodic evaluations and constant feedback meetings;o Participation in the development and launch committees of new projects, including business case development, support in clinical studies, brand building and communication actions;o Support to the Southern Cone countries in co-positioning brands and launching new products.

o Planned, implemented and tracked sales and marketing strategies to promote brand products. Responsible for conducting Trucid integrated marketing campaign, the most succesful launching campaign in Bayer FAP Brazil;o Oversaw product planning and demand management on a monthly basis in order to maintain adequate product levels;o Organized and delivered training sessions to sales teams for new product content. Responsible for launching the biological products for FAP in Brazil in 2018/2019 (reproductive, clostridial and respiratory vaccines);o Motivated team members to continuous improvement in promoting and selling target products. After 3 years of drops in sales, in 2018 Tiguvon family (most important brand for beef cattle in Brazil) has grown again, reaching sales 3% above 2017;o Directed product development using in-depth knowledge of vendor landscape and industry insight; o Developed pricing strategies while balancing firm objectives with customer satisfaction maximization;o Prepared and executed presentations to clients and other project stakeholders;o Worked within budget parameters to develop and implement marketing strategies by analyzing key data, increasing Beef Products revenue by 16% over 2017 year (Brazilian Animal Health Market increased 8%).

o Upsold and closed customer sales by driving product benefits around client needs in all FAP segments;o Used consultative sales approach to understand customer needs and recommend relevant offerings;o Achieved sales goals by cultivating and securing new customer relationships.

o Upsold and closed customer sales by driving product benefits around client needs in Poultry, Swine and Aquaculture markets;o Used consultative sales approach to understand customer needs and recommend relevant offerings;o Achieved sales goals by cultivating and securing new customer relationships.

o Responsible for customer services in large farms (beef and dairy);o Implemented good practice program in dairy and beef farms focusing on sales.

o Responsible for consultative sales for beef and dairy cattle health products;o Implemented sales campaigns in retail stores and cooperatives;o Launched Baytril Max in the region with great success in sales results.

o Responsible for in vitro fertilization procedures in cattle;o Experience both in farm and laboratory procedures.

o Responsible for launching Baytril Max in the region

o Technical consultancy to dairy and beef farms, focused on reproduction and health management