I develop and implement growth strategies to enhance brand visibility, generate leads, and boost customer engagement. My role involves managing end-to-end marketing efforts, including paid traffic campaigns, SEO/SEM initiatives, and social media advertising to maximize reach and conversions. I work closely with cross-functional teams to ensure alignment with company goals, continuously analysing performance metrics to optimize campaigns and identify areas for improvement.Additionally, I… Show more I develop and implement growth strategies to enhance brand visibility, generate leads, and boost customer engagement. My role involves managing end-to-end marketing efforts, including paid traffic campaigns, SEO/SEM initiatives, and social media advertising to maximize reach and conversions. I work closely with cross-functional teams to ensure alignment with company goals, continuously analysing performance metrics to optimize campaigns and identify areas for improvement.Additionally, I oversee customer engagement strategies, developing targeted cross-selling and upselling initiatives to boost revenue. By leveraging data-driven insights, I create and refine marketing strategies that deliver measurable results while enhancing the overall customer experience. Show less

As Marketing Manager at Alpha Technical Training, I focus on creating and implementing growth strategies to enhance brand visibility and lead generation. I manage end-to-end marketing efforts, from optimising digital campaigns to driving SEO/SEM initiatives. I collaborate closely with cross-functional teams to align marketing strategies with the company’s goals, continuously analysing performance metrics to identify areas of improvement. My role also involves overseeing customer engagement… Show more As Marketing Manager at Alpha Technical Training, I focus on creating and implementing growth strategies to enhance brand visibility and lead generation. I manage end-to-end marketing efforts, from optimising digital campaigns to driving SEO/SEM initiatives. I collaborate closely with cross-functional teams to align marketing strategies with the company’s goals, continuously analysing performance metrics to identify areas of improvement. My role also involves overseeing customer engagement strategies and working on cross-selling and upselling initiatives to increase sales and improve the customer lifecycle. Show less

Define growth strategies to drive user acquisition and growth;Monitors and analyses performance metrics to assess progress and identify improvement opportunities;Continuously optimizes the user experience by organising products intuitively and seeking conversion improvements;Implements cross-selling and upselling actions to increase sales and revenue;Generates insights for the Product Growth area based on data analysis;Constantly evaluates customer needs, market trends… Show more Define growth strategies to drive user acquisition and growth;Monitors and analyses performance metrics to assess progress and identify improvement opportunities;Continuously optimizes the user experience by organising products intuitively and seeking conversion improvements;Implements cross-selling and upselling actions to increase sales and revenue;Generates insights for the Product Growth area based on data analysis;Constantly evaluates customer needs, market trends, opportunities, and threats;Collaborates on pricing, discounts, promotion, and product distribution strategies with the BU team;Structures tests and experiments to increase revenue and monitors product financial performance;Responsible for the end-to-end conversion funnel, identifying bottlenecks and seeking improvement opportunities;Manages Incentives, Loyalty, and Cross-Sell actions and strategies in conjunction with the BU team;Works together with the Data and Product teams to optimize recommendations and maximize sales;Proposes monetization and profitability strategies in conjunction with the Performance team;Collaborates with the CRM team to optimize the customer lifecycle;Monitors key performance indicators;Supports and tracks the go-to-market plan;Creates dashboards and reports to track results;Deeply understands channels, products, and flows with the highest conversion rates and guides teams (CRM, Performance, Product, Design, etc.) based on this knowledge. Show less

Team management;Management of daily demands in the e-commerce sector;Communication with national and international partners;Implementation of new solutions;Develop digital strategies to boost sales;Monitor performance results with a focus on growth;Market analysis and identification of new trends;Track revenue KPIs, conversion rate, average order value, bounce rate, and ROAS (Return on Ad Spend);Define strategies, processes, and actions to improve the user… Show more Team management;Management of daily demands in the e-commerce sector;Communication with national and international partners;Implementation of new solutions;Develop digital strategies to boost sales;Monitor performance results with a focus on growth;Market analysis and identification of new trends;Track revenue KPIs, conversion rate, average order value, bounce rate, and ROAS (Return on Ad Spend);Define strategies, processes, and actions to improve the user experience in e-commerce, identify and correct errors;Identify new opportunities and tools to complement business management;Define and monitor the entire department budget;Create dashboards and reporting mechanisms for different initiatives, communicating all results and learnings to different stakeholders. Show less

Alignment of strategies and communication with the team;Identification and optimisation of processes;Definition of strategies, processes, and actions to improve team performance;Control of global ad accounts;Organisation and delegation of tasks;Implementation of new projects;Data analysis to ensure accurate reporting;Mapping metrics and building the correct KPIs to ensure all performance strategies are on the right track and pace;Identification of patterns and… Show more Alignment of strategies and communication with the team;Identification and optimisation of processes;Definition of strategies, processes, and actions to improve team performance;Control of global ad accounts;Organisation and delegation of tasks;Implementation of new projects;Data analysis to ensure accurate reporting;Mapping metrics and building the correct KPIs to ensure all performance strategies are on the right track and pace;Identification of patterns and opportunities for improvement and growth;Development of strategy and operations in Mobile Growth;Analysing the market and new trends for the area;Project management for implementing new products in the app;Identifying new opportunities and tools for better performance;Budget definition and monitoring;Creating dashboards using SQL data to monitor performance, communicating key learnings, results, and best practices to different stakeholders;Developing projects in partnership with the Product, Technology, and Sales teams with a focus on growth. Show less

Responsible for acquisition, retention, and reacquisition campaigns for the aiqfome app on online channels: Google Ads UAC and Facebook Ads;Strategic and operational management in Mobile Growth;Campaign definition from inception to results;Implementation, adjustment, and optimisation of campaigns;Monitoring results with a focus on performance in the aiqfome app;Management of performance KPIs to ensure delivery of results;Define and monitor budget, create dashboards and… Show more Responsible for acquisition, retention, and reacquisition campaigns for the aiqfome app on online channels: Google Ads UAC and Facebook Ads;Strategic and operational management in Mobile Growth;Campaign definition from inception to results;Implementation, adjustment, and optimisation of campaigns;Monitoring results with a focus on performance in the aiqfome app;Management of performance KPIs to ensure delivery of results;Define and monitor budget, create dashboards and reporting mechanisms to monitor ad performance; communicate key learnings, results, and best practices to the entire team. Show less

Responsible for planning and managing online performance campaigns for the Lava & Leva franchise network and lead generation;Campaign management on Facebook Ads and Google Ads;Strategic development and implementation of campaigns for brand awareness and lead generation for franchise sales;Brand management on social media platforms;Budget management for advertising;KPI management;Creation and delivery of webinars to franchisees on Digital Marketing and… Show more Responsible for planning and managing online performance campaigns for the Lava & Leva franchise network and lead generation;Campaign management on Facebook Ads and Google Ads;Strategic development and implementation of campaigns for brand awareness and lead generation for franchise sales;Brand management on social media platforms;Budget management for advertising;KPI management;Creation and delivery of webinars to franchisees on Digital Marketing and Performance;Training franchisees on Digital Marketing and social media management. Show less

Creation of strategies focused on clients' social media platforms;Brand management on social media platforms;Define and execute performance strategies;Build weekly and monthly reports and analyze data for improvement suggestions and opportunities.