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Desenvolvimento da área Digital: Novos Negócios, Implementação da oferta de Inbound Marketing, RD Station e novas tecnologias, Gestão, Treinamento e Contratação de Equipe, Gerenciamento de Processos e Rituais internos.

As Marketing Operations Manager, I worked for Motz, a Votorantim Group company, considered a Digital Transport Company.In this operation I was responsible for the Marketing and Pre-Sales teams, a total of 9 people, working directly with the coordinators of both teams and reporting to BIRD's Head of Operations.I was responsible for connecting the teams and their initiatives with Motz's business objectives. In addition to structuring goals and reports in order to bring clarity to decisions, as well as mapping and redesigning funnel processes within Hubspot.Highlight: In the first 4 months of 2024, we grew the number of Qualified Leads (with an ideal profile) by 365% compared to 2023.

BIRD is a strategic business intelligence consultancy, focused on Marketing, working with robust diagnosis and the implementation of assessments, which may or may not include outsourcing.As a Marketing Specialist, I worked for TransUnion, a multinational data insights company, for 3 years. I acted in a consultative and strategic manner, mainly leading the reformulation and presentation of insights in executive reports for the company's National and International Directors (USA and England). In addition to carrying out technical level analysis to evaluate the operations team.I was responsible for implementing Inbound Marketing strategies using the Eloqua platform (Oracle) guiding teams of analysts, copywriters and designers (Brazil and South Africa).On the Outbound Marketing front, I led the team responsible for market intelligence and active prospecting, made up of LDRs and SDRs (Lead/Sales Development Representatives). I directed the scrapings, approaches, development of pitches, monitoring conversion rates and acceptance by the commercial team (SQL).I was responsible for selecting and coordinating marketing suppliers during the project: performance, creative and public relations agencies, working more on-site with performance and branding.Highlights:- We achieved a Win Rate of 38.5% in opportunities influenced by Marketing.- ABM - Account-Based Marketing: Project to clean and enrich the contact base in CRM (Salesforce): 200 strategic accounts as a focus – total of 12 personas, around 10,000 new contacts ready for the sales team to act.- Brand Awareness Campaign with the aim of establishing the brand's new positioning in Brazil: Target of 3.6 million people were reached https://www.transunion.com.br/lp/informacao-para-o-bem

Lecom is a mapping, automation, modeling and intelligent process management platform.I led the project to structure the marketing and sales funnel, working with the Y Funnel (Inbound and Outbound Marketing) and responsible for reporting and analyzing KPIs. In addition to defining criteria for the evolution of deals in the stages of the sales funnel with the Head of Sales within the Pipedrive platform.In the Inbound Marketing, I coordinated the internal multidisciplinary team and agency (at the time Agência Mestre, owned by Fabio Ricotta) with the objective of generating qualified leads, working on channels such as Social Media, Meta Ads, Google Ads, Blog (SEO), email marketing and relationship management with the lead base, using RD Station (Marketing Automation).In the Outbound Marketing, I was responsible for pre-sales coordination (LDR/SDR) in active prospecting via LinkedIn Sales Navigator and telephone, analyzing pitch and performance.Highlight: I was responsible for coordinating the Webinar project with Lecom leaders, and large clients and partners, such as Comgás, Mondial, Aliansce Sonae (Allos.co), Sicoob Credicitrus and Sicoob Credisudeste, Automation Anywhere, among others. This project was considered the one that brought the most qualified opportunities to Lecom in the period.

TWO Digital is a marketing agency focused on digital.I was responsible for servicing and strategic relationships with key accounts, coordinating a multidisciplinary team (copywriters, designers, developers, SEO and SEM analysts) and suppliers. In addition to reporting to the client, presenting reports and pointing out paths and solutions.Managed Inbound Marketing projects and team deliveries using Agile Methodology (Agile Marketing) through platforms such as RunRun.it and Trello.

MR\Tempo is an advertising agency with over 30 years in the market focused on Brand Management (Branding).I was responsible for coordinating MR\Conecta, the agency's digital marketing department. I led a multidisciplinary team focused on content production for social media. I was responsible for managing and operationalizing Meta Ads (Facebook and Instagram), analyzing results and defining budgets.I worked directly in customer service and strategic communication planning. In addition to being responsible for reports and project evolution.

As a Local Innovation Agent (LIA), I was responsible for prospecting and applying the LIA Program methodology to Small-to-Medium Sized Business (SMBs) in the Bauru/SP region, serving around 60 companies in the two years I worked.Methodology: Diagnose the company's level of Management and Innovation, applying protocols, questionnaires and analysis of the information collected, with the aim of identifying opportunities and improvements. Based on this, develop an action plan, monitoring the actions and evolution of the business with a focus on results.Direct involvement with SEBRAE consultants and the surveys and research studies were the main strategies for offering the best management and innovation practices on the market to participating SMBs.As a CNPq fellow, I produced an Article and a Case Study based on the information collected, focusing on my area of ​​specialization: Digital Marketing.I had my article published in the 1st book released in Brazil about the LIA Program, with the title "INNOVATION IN MICRO AND SMALL COMPANIES - THE LOCAL INNOVATION AGENTS PROGRAM (LIA) BAURU/SP" | In Portuguese: "INOVAÇÃO EM MICRO E PEQUENAS EMPRESAS - O PROGRAMA AGENTES LOCAIS DE INOVAÇÃO (ALI) BAURU/SP"

Arkus is an advertising agency with 20 years in the market.I was responsible for building the brand monitoring and platform evaluation processes for this role (Topsy.com and Zubit). Analysis of social media such as Twitter, Facebook, Instagram, Youtube, Blogs, Websites, among others.Responsible for the following clients:- Federal Public Ministry | Ministério Público Federal (MPF)- Attorney General's Office | Procuradoria Geral da República (PGR);- Fiocruz - Oswaldo Cruz FoundationFunctions:- Coordination and execution of brand monitoring in digital media;- Identify opinions from different groups on specific brands and/or topics;- Identify the impact, influencers and prepare analyzes in the form of reports, with the aim of improving communication in the digital environment.- Strategic planning of digital campaigns.