With a solid academic background in Advertising and Marketing, complemented by a Postgraduate Degree in Innovation, Design, and Strategy and an ongoing MBA in Data Science & Analytics, I have built a career combining creativity and data analysis in the marketing sector.My work involves developing and launching products aligned with market trends and regulations, as well as creating and managing effective advertising campaigns on Facebook Ads. I have experience in creating reports and interactive dashboards using tools like Power BI, Excel, and Google Sheets, delivering critical insights to monitor and optimize marketing strategies.Certified in Python Data Analytics and fluent in English, I am transitioning into the Data Science field, aiming to leverage my expertise in data analysis and interpretation to drive strategic impact. My experience in monitoring results, creating dynamic reports, and implementing data-driven solutions positions me as a professional capable of integrating analytics into decisive and effective decision-making.
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Head Of MarketingNeobanklessState Of São Paulo, Brazil -
Analista De Dados Jr, Analista BiEm Transição De Carreira - In Career Transition Dec 2024 - PresentSão Paulo, São Paulo, BrasilCom certificação em Python Data Analytics e proficiência em inglês, estou em transição para a áreade Dados, onde pretendo alavancar minha expertise em análise e interpretação de informações paragerar impacto estratégico. Minha experiência em monitoramento de resultados, criação de relatóriosdinâmicos e implementação de soluções baseadas em dados me posiciona como um profissionalcapaz de integrar análises com tomada de decisão assertiva. -
Marketing AnalystHolística - Compounding Pharmacy Dec 2021 - PresentSantos, São Paulo, Brazil- Development and launch of products in the supplements and nutraceuticals segment, ensuring compliance with Brazilian market regulations and consumer trends;- Preparation of reports and interactive dashboards using tools such as Power BI, Excel, and Google Sheets to analyze and monitor key information related to the performance of campaigns and marketing strategies;- Creation, implementation, and optimization of campaigns on Facebook Ads, achieving better results in audience targeting and improving advertising investment efficiency;- Continuous monitoring and analysis of campaign results, focusing on maximizing savings and minimizing costs;- Contribution to increasing brand visibility in the supplements and nutraceuticals segment through integrated marketing strategies.
Matheus Melo Education Details
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Data Science & Analytics -
Business, Management, Marketing, And Related Support Services -
Advertising
Frequently Asked Questions about Matheus Melo
What company does Matheus Melo work for?
Matheus Melo works for Neobankless
What is Matheus Melo's role at the current company?
Matheus Melo's current role is Head of Marketing.
What schools did Matheus Melo attend?
Matheus Melo attended Mba Usp/esalq, Espm Escola Superior De Propaganda E Marketing, Universidade Católica De Santos.
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Matheus Melo
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