Matheus Brasileiro Lacerda Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

As a Senior Strategy Manager at Druid Creative Gaming, my role is to lead strategic initiatives that support leading global publishers and prominent Brazilian brands in achieving their marketing goals within the gaming industry.

Responsible for guiding the team through the conceptualization and development of games. In addition to leading projects, I play a major role in the design aspects, including level design and narrative development.

São Paulo, Brazil

Developed marketing and communication plans focused on the gaming universe while supporting cross-functional collaboration and ensuring seamless integration with the esports, product, data, communities, business development, creative, media, localization, and distribution departments.

São Paulo, Brazil

Facilitated connections between non-gaming brands and the gaming community, driving impactful collaborations and brand visibility within the gaming universe. Publicis Play is a Publicis Groupe initiative that specializes in gaming.Results & achievement highlights:• Developed Coca-Cola gaming strategy at a global level, spearheading creative insights and channel planning;• Launched numerous gaming campaigns such as Samsung Galaxy S22, Samsung Gaming HUB 2023 and Mondelēz Trident 2022 and 2023.Non-gaming brands converted: Samsung [local], Mondelēz [local] and Coca-Cola [global].

São Paulo

Oversaw, planned and executed local, regional and global big budget online and offline campaign strategies, with a keen eye to integrate data and strategic insights, main clients being Samsung Brazil and LATAM offices. Among my functions: I developed and presented studies and 360 campaigns to high level audiences; coordinated cross-functional work; managed a team sized between 1 and 5 people, promoting their growth.Results & achievement highlights:• Won several multi-million RFPs including Samsung's flagship smartphones Galaxy S8, S9 and S10 for Brazil, Samsung Social Media for Brazil and Samsung Electronics pitches for LATAM;• Helped Samsung to achieve the highest recognition in the Brazilian Top of Mind advertising award in 2017, 2018, 2020, 2021 and 2022;Clients: Samsung corporate, mobile, home appliances and consumer electronics [local and regional], Mondelēz [local], Beiersdorf Nivea [local and regional], Bradesco Bank [local], Coca-Cola [global].

São Paulo Area, Brazil

Planned and executed local, regional and global multi-million strategies for 360 campaigns, ensuring all creative assets and media tactics were aligned with the goals, main client being GM Brazil and LATAM offices. Among my functions: I monitored industry, competitors and consumer trends; coordinated studies and presentations; defined product positioning; guided and supervised BI analysis.Results & achievement highlights:• Supported the successful launching campaigns of Chevrolet Onix, Cruze and Tracker in LATAM countries.• In 2015, with only three years in the market, Chevrolet Onix - due to a combination of a successful launch campaign, long-term communication and marketing efforts -, became the best selling car in Brazil.• Won an Effie Brazil 2017 Bronze award in vehicles category with Chevrolet S10 campaign.Clients: General Motors [local, regional and global], Nestlé [local], Microsoft [local], Estado de S. Paulo Newspaper [local].

Greater Boston Area

Developed and executed the brand strategy for the company, conducted market research, spearheaded creation and launch of the company's digital and offline campaigns.

Bachelor Of Technology - Btech, Game Design And Development

M.A., Integrated Marketing Communication

Courses taken include: •Strategic Brand Management, Consumer Behavior, Global Advertising and Market Management.

B.A., Mass Communication, Specialization In Journalism

Courses taken include: •Communication Theories, Semiotics, Writing and Audiovisual Language. Related projects: •Presented a dissertation.