Matheus Motta Email & Phone Number

Brazil

- Work alongside our clients and technical teams in the CRM & Marketing Automation projects, focusing on strategy and performance.- Research benchmarks, brainstorm the concept and storytelling for the campaigns and journeys.- Design the campaigns and journey strategies in Miro, including the flows and documentation details such as main objectives and audience segmentation.- Write briefings to guide the creative teams and verify the copywriting, layouts and other campaign materials once they are ready, to ensure it meets the proposed strategy.- Analyze performance and best practices in current active journeys to generate insights and propose optimizations in the strategy, AB tests and other next steps.- Conduct discovery, consulting,and brainstorming sessions with the client to understand their short and long-term business goals and necessities, their user’s behavior and life cycle.- Support their roadmap creation, planning and prioritization.- Support the client and the development teams in the implementation processes to ensure the final delivery will meet the strategy and performance requirements.- Support the strategy coordinator and delivery teams in creating and updating workflow processes, documentation and briefing templates, sales presentations and other materials related to the CRM Strategy projects.- Help with the onboarding and mentor strategy interns, trainees and junior analysts on the area best practices.- Support the management teams in sales and partnership activities with strategy related work in cases and presentations.

- Help the customer design and implement the foundations of a solid content strategy (either in terms of SEO or interactive- or both), setting monitoring routines and devising action plans to achieve business goals;- Conduct strategy planning sessions and then support the customer in documenting it, setting up their persona(s), their journey(s), voice and tone guide and ICP within the Rock Content’s platforms;- Run SEO keyword researches and develop performance analyses, anchored by strategic recommendations;- Be able to ideate, conceptualize and plan interactive content when needed in order to meet customer’s main goals and KPIs;- Perform content audits and provide performance optimization recommendations for existing content assets;- Analyze competitors to formulate strategies accordingly;- Build periodic reports based on the latest results achieved in order to provide recommendations and suggest action plans to improve or leverage the outcomes found;- Collaborate with Manager Services and Customer Success teams to deliver high quality strategies;For complex and advanced marketing automation projects, I’m the focal point, responsible for:- Audit of automation tools;- Planning and executing the automation strategy for lead qualification (email, WhatsApp and chatbot);- Creating/Optimizing lead nurturing flows;- Planning annual flow calendar for seasonal market communications;- Mapping the end-to-end buying journey, developing ICP and personas when necessary;- Improving/Refining the automation process through A/B testing, identifying opportunities for process improvements, always focusing on increasing conversion;- Assisting in planning for new content;- Monitoring and analyzing data on a recurring basis with a focus on results through the creation of dashboards and reports.

Rio De Janeiro, Rio De Janeiro, Brazil

- Support activities of the Digital Unit, working in an integrated manner and seeking the best team solutions.- Create pages, forms, products and campaigns on WordPress and Oracle platforms.- Run email marketing campaigns on RD Station for the entire MSF-Brazil mailing base, from acquiring new donors to upgrades, including all set ups necessary and advanced HTML coding.- Analyze data from email marketing campaigns and automation flows using analytics tools such as Google Analytics, Data Studio, Power BI and Reportei.- Content construction for each stage of the lead nurturing journey, automation flow planning and lead scoring;- Create and update Landing Pages, forms, pop-ups and rich materials.- Manage mailing base within the automation tool;- Execute new projects to attract donors through lead generation campaigns on the Facebook Ads platform.- Participate in the process of developing new digital projects and optimizing the relationship rule.- Work with suppliers to ensure the agreed SLA and ensure the smooth operation of channels and digital projects.- Propose improvements and updates to the MSF-Brasil portal and other digital projects.

Rio De Janeiro Area, Brazil

- Monitor and manage short and long term Inbound Marketing actions; - Create and track email marketing campaigns and A/B tests on RD Station; - Create content strategies for the Marketing Funnel; - Generate and analyze campaign performance data/reports on RD Station; - Create and manage automation strategies and lead nurturing flows on RD Station; - Map marketing automation flows by Bizagi;- Create advanced segmentation on RD Station; - Create Landing Pages on RD Station, Instapage and Wordpress (Elementor); - Monitor and take the necessary actions to ensure the indexes of the area; - Plan, create and optimize relationship scale; - Perform KPIs survey for general campaigns; - Management of internal requests to content teams, media, design and external suppliers; - Prepare presentations of department results.

Rio De Janeiro Area, Brazil

- Create and track email marketing campaigns and A/B tests on All In;- Build briefings, presentations, reports and relationship between suppliers and customers;- Performance analysis of email marketing campaigns on SQL;- Customer base management.

Rio De Janeiro Area, Brazil

- Support the offline Direct Marketing campaigns, on paper, from the department of Fundraising (creation and management of MSF-Brazil’s campaigns for the acquisition of donors and also in the relationship with them);- Support the definition of strategies for all the offline Fundaraising campaigns on paper;- Measure results through the creation of performance reports and evaluation of scenarios to anticipate problems;- Build briefings, presentations, reports and relationship between suppliers and donors;- Review promotional pieces, in Portuguese and other languages (English, Spanish and French);- Run administrative activities such as payment of NFes, purchases and contracts.

Rio De Janeiro, Rio De Janeiro

- Experience with mapping places most frequented by young people;- Experience with the promotion of mobilizing activities for young people, for participation in the program "Caminho Melhor Jovem";- Experience in participation of team and also local community meetings.

Rio De Janeiro Area, Brazil

- Experience with reception of people;- Experience with organization of entrance and exit of the hospital;

Bachelor Degree In Production Engineering, Engineering

This undergraduate course at Universidade Veiga de Almeida is characterized by different study approaches, allowing its flexibility.

Postgraduate Degree In Digital Entrepreneurship, Entrepreneurship/Entrepreneurial Studies

An unique, innovative and multidisciplinary program (digital marketing, business, agile methodologies and innovation content), it helps.