- Leading the Digital Marketing team, overseeing hiring processes, providing guidance in Individual Development Plans, and delivering constructive feedback;- Providing consultative services in media and digital performance to a client portfolio in the real estate market, including Diálogo, Helbor, Exto, Canopus, Vitacon, Alfa Realty, Mozak, etc;- Responsible for formulating and adhering to KPIs aligned with the Company's Strategic Planning;- Managing campaigns… Show more - Leading the Digital Marketing team, overseeing hiring processes, providing guidance in Individual Development Plans, and delivering constructive feedback;- Providing consultative services in media and digital performance to a client portfolio in the real estate market, including Diálogo, Helbor, Exto, Canopus, Vitacon, Alfa Realty, Mozak, etc;- Responsible for formulating and adhering to KPIs aligned with the Company's Strategic Planning;- Managing campaigns collaboratively with the media team on platforms such as Facebook Ads, Google Ads, Waze Ads, TikTok Ads, Programmatic, and Vertical Portals;- Overseeing the sales funnel, identifying optimization opportunities, and implementing growth strategies;- Developing, testing, and validating hypotheses to execute client strategies, providing guidance to the media team;- Creating and managing campaign schedules to ensure timely and effective delivery;- Leading negotiations for upsell contracts and delivering compelling commercial presentations to prospective clients. Show less

- Responsible for the repositioning project of Cartão Mais! in partnership with Mastercard: - Established goal: 500K cards issued in 6 months; - Reached goal: 1 MM cards issued in 6 months.- Account 360 management: Planning, CRM, Media, Social Media, Creation, Production, BI, Technology and Customer Service.- Deep involvement with performance and branding campaigns;- Validation and presentation of strategic and tactical plans directly to the… Show more - Responsible for the repositioning project of Cartão Mais! in partnership with Mastercard: - Established goal: 500K cards issued in 6 months; - Reached goal: 1 MM cards issued in 6 months.- Account 360 management: Planning, CRM, Media, Social Media, Creation, Production, BI, Technology and Customer Service.- Deep involvement with performance and branding campaigns;- Validation and presentation of strategic and tactical plans directly to the client;- Management of movies and photo productions, schedule, PPM, following of productions and validation of the materials;- Production’s management of a remote movie during the Covid-19 pandemic. Show less

- Accounts: Giraffas, Frooty, Bacardi and Cartão Mais!- Communication briefings;- Follow up of all steps among the client and Planning, creation, production, media and SAC;- Monitoring of campaign productions;- Reports validation of media, BI, Social Media and SAC;- Control the cash flow and production budgets;- Responsible for the management of the whole brand repositioning project: the new Cartão Mais! in partnership with Mastercard:… Show more - Accounts: Giraffas, Frooty, Bacardi and Cartão Mais!- Communication briefings;- Follow up of all steps among the client and Planning, creation, production, media and SAC;- Monitoring of campaign productions;- Reports validation of media, BI, Social Media and SAC;- Control the cash flow and production budgets;- Responsible for the management of the whole brand repositioning project: the new Cartão Mais! in partnership with Mastercard: - Campaign plan management, organizing the follow up of the demands among all areas of the agency; - Presentation of strategic and tactical plans directly to the client. Show less

- Automotive market price and incentive monitoring;- Manufacture’s suggested retail price positioning update (MSRP) and transaction pricing (TP); - Contact with the dealers;- Monthly closing of incentive KPIs;- Support in the creation of commercial actions.

- Management of online and offline campaigns;- Accounts: Decolar.com, Dorflex IcyHot, Ultrafarma, Nike, Google, Nissan, Nakata, Wizard, Jeep, etc.- After-sales preparation for the customers;- Contact with publicity agencies;- Monitoring of the commercial actions and brand contents on the TV channels and social media;- Management of third-party televison programs.