Matheus Moura Email & Phone Number

São Paulo, Brazil

Curitiba, Paraná, Br

Responsible for the marketing strategy of Fluency Academy, the largest language school in Brazil.Key Areas: Branding, Creators, Performance, Strategy, SEO, Public Relations, and Conversion Rate Optimization (CRO).Team Management : Led a diverse team of 70 professionals, including directors, managers, managers,coordinators, and analysts.

São Paulo, Sp, Br

The company : Experian is a top provider of credit and financial services in Brazil, offering digital solutions for managing financial health. Their tools include credit scoring, identity protection, and financial education to support informed decision-making.Marketing Leadership (CMO): Led the marketing and communication strategy for Serasa Experian's B2C division, enhancing digital services for Brazilians' financial journeys.Managed strategic planning, media, CRM, SEO/ASO, branding, social media, press relations, events, andbudget.Digital Product Integration: Directed the transformation of the app and website into a financial Super App, providing an intuitive user experience for financial management. Managed a technology team focused on UX/UI, design systems, and accessibility to support product services within the app.Team Management: Led a diverse team of 140 professionals, including senior managers, managers,coordinators, and analysts.

São Paulo, Sp, Br

São Paulo, Sp, Br

Marketing Leadership: Directed the marketing and communication strategy for Serasa Experian's B2Csector, dedicated to developing digital services that support Brazilians in their financial journeys.Core Responsibilities: Spearheaded strategic planning, digital and offline media performance, CRM, SEO and ASO, branding, content creation, press relations, research, event coordination, social media engagement, and budget management.Team Management: Led a diverse team of 70 professionals, including senior managers, managers,coordinators, and analysts.

São Paulo, Br

The largest gym chain in Latin America, Smart Fit operates over a thousand gyms, making fitness accessible and affordable through its extensive network of modern facilities. It emphasizes high-quality equipment, flexible memberships, and a welcoming environment to promote a healthy lifestyle.Role Overview: Managed the marketing and communication strategy for Smart Fit, the largestgym chain in Brazil.Core Responsibilities: Led efforts in strategic planning, digital and offline media performance, SEO, CRM,branding, content creation, press relations, research, trade marketing, events, social media engagement,customer service channels, and budget management.Team Management: Oversaw a team of 30 professionals, including managers, coordinators, and analysts at senior, mid, and junior levels.

São Paulo, Sp, Br

Marketing Leadership: Developed and executed the marketing and communication strategy for SerasaExperian's B2C segment, focusing on digital services that support Brazilians in their financial journeys.Core Responsibilities: Oversaw strategic planning and communication, with all campaigns crafted by theinternal creative team. Managed SEO, content, social media, research, press relations, and budget oversight.Team Management: Led a team of 23 members, including coordinators, specialists, senior and mid-level analysts, and interns.

São Paulo, Sp, Br

As the coordinator leading the marketing planning and strategy unit, I oversee key areas including media, press relations, content production and SEO optimization, research, and budget management. My team includes six direct reports, comprising specialists, senior and mid-level managers, and interns.Marketing and Media Planning: Develop annual marketing action plans and media strategies.Conduct research and gather insights to identify product or brand positioning, providing critical inputs to the creative team or advertising agencies.Negotiate directly with online and offline media outlets and influencers, including YouTubers and bloggers.Align marketing activities with Experian Global (UK), covering all aspects such as planning, communication style, media, and budgeting.Press Relations: Manage the press release calendar and oversee production and distribution.Conduct follow-ups with media outlets and coordinate spokesperson interviews.Provide crisis management and report to Experian Global (USA).Content and SEO: Lead the financial education content initiative “SerasaEnsina” for SerasaConsumidor, aiming to simplify financial matters for Brazilians.Oversee content production for the blog www.serasaensina.com.br and coordinate the content production calendar.Engage with influencers and manage the YouTube channel.Optimize site content and pages for superior SEO performance.Collaborate with the performance media team to ensure effective content distribution.Research: Conduct consumer research to generate insights for product development and communication strategies.Manage brand recall studies, campaign testing, and media agenda generation research.Oversee Net Promoter Score (NPS) surveys.Budget Management: Plan the annual marketing budget, manage daily investments, and track financial documentation.Perform monthly reviews and create forecasts for upcoming months.

São Paulo, Sp, Br

Responsible for the comprehensive marketing planning for Serasa Consumidor, a key Experian brand in Brazil focused on consumer services.Develop and manage the marketing action calendar.Report media performance results.Serve as the primary interface with advertising agencies.Plan and execute online and offline media strategies.Approve advertising materials, including digital content, films, spots, and agency materials.Negotiate directly with online and offline media outlets and influencers, such as YouTubers and bloggers.Manage the brand’s YouTube channel.Plan and oversee budget management.

Sao Paulo, Sp, Br

Responsible for managing promotional campaigns and overseeing the production process of electronic and printed materials at Magazine Luiza, including promotional and corporate films, editorial merchandising, internet content, radio spots, jingles, tabloids, advertisements, and general print materials.Developed the annual campaign calendar, covering key events such as Mother’s Day, Father’s Day, Children’s Day, Black Friday, Christmas, and industry fairs.Planned the promotional calendar.Collaborated with the research and insights team.Prepared campaign briefs.Served as the liaison with advertising agencies.Approved conceptual pieces, including films, radio spots, jingles, tabloids, advertisements, digital materials, and internal communications.Delivered strategic and creative campaign presentations to other business units.Managed project timelines.Oversaw budget management.

Sao Paulo, Sp, Br

Responsible for communication and overseeing the production process of electronic and printed materials at Magazine Luiza, including promotional and corporate films, editorial merchandising, internet content, radio jingles, tabloids, advertisements, and general print media.Planned and managed timelines.Analyzed competitive positioning of advertised offers.Prepared briefs for electronic and print pieces.Coordinated with agencies and audio, photo, and music production teams.Approved final pieces.Managed budget effectively.

Sao Paulo, Sp, Br

Conducted GRP studies and developed media tactics for each company department.Analyzed program affinity with the target audience for each sector.Developed annual basic media plans and additional media efforts.Prepared comprehensive Media Plans and cooperative media proposals.Analyzed weekly audience studies of broadcasting channels and their programming.

Sao Paulo, Sp, Br

Assisted in the production of promotional films and spots.Supported the creation of tabloids and advertisements.Managed the marketing page on the internal portal.Crafted text for internal communications.

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