Research & Strategy Analyst
Leeds, United Kingdom
Performing research and analysis in support of the global strategy for Cox Automotive in International markets outside the US. Role began working for Manheim Auctions, the vehicle auction business of Cox Automotive before I transferred to the parent company.• Key member of a project team that delivered a pan-European research project involving 7 countries to understand and identify market opportunities for our vehicle auction business, Manheim. This project led to a change in strategy and investment in our European markets Portugal, Spain and Italy.• Constructed value chains for the UK and other international markets to help understand the makeup of the used car industry. This analysis helped senior leaders to understand the size of the opportunity for our vehicle auction business, Manheim and which of the markets to prioritise investment.• Analysis of automotive data and evaluation of new entrants into the UK and International markets to support the company’s long-term and tactical strategy.• Produced the International section of the Manheim Used Car Market Report looking at current automotive market conditions and trends. This is an annual report published publicly to help educate those interested in the global automotive used car market. • Creation and maintenance of a research database in Microsoft SharePoint containing reports, presentations and statistics on the automotive industry accessible by all Cox Automotive markets. Included International landscapes, market sizes, competitors, macroeconomic and automotive data. This fact base supported sales teams for client meetings by enabling them to engage with the customer about market trends and implications. • Developed a global weekly news report summarising all the latest automotive news of interest to the business – reporting went out to all markets and levels including the President of Cox Automotive to inform them on recent automotive news.