Mathew Lawrence Ph.D Email and Phone Number

With additional responsibility of supporting Mozambique market

Marketing Strategy and Planning:1) Develop and implement comprehensive marketing strategies to drive brand awareness, engagement and revenue growth. 2) Conduct market research and analysis to identify trends and opportunities and competitive landscape. 3) Set and manage marketing budgets, goals and KPI in alignment with company objectives.4) Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media content and traditional marketing- GT and MT. Brand Management:1) Ensure consistent brand messaging and positioning across all marketing materials and channels.2) Develop and maintain the brand's reputation and market presence.3) Lead the planning and execution of product launches and marketing campaigns.Team leadership & development:1) Lead, mentor and develop a high performing local marketing team for future.2) Providing guidance, feedback and support to team members to enhance their skills and performance.3) Foster a collaborative and innovative team culture.Performance Analysis and Reporting:1) Track, analyse and report on the effectiveness of marketing campaigns and initiatives.2) Utilize data and analytics to make informed decisions and optimize marketing strategies. 3) Provide regular updates and reports to senior management on marketing performance and ROMI.4) Develop and implement effective trade marketing programs to support sales and distribution channels.Client and stakeholder engagement:1) Build and maintain strong relationships with key clients, partners and stakeholders.2) Collaborate with cross-functional team to ensure cohesive and effective marketing efforts.3) Represent the company at industry events, conferences and networking opportunities

Responsible to drive OTC product in Russian CIS countriesStrategic Marketing Planning:Develop product support programs, product positioning and guiding field implementation of brand plans to achieve business targets and augment market share for consumer business unit.Brand Management:Contribute to annual marketing/brand plan including product positioning process and own the execution with field force. Product Launches and Campaigns:Developing innovative key messages and defining the detailed promotional campaigns and sales activitiesCollaborate with cross-functional teams to ensure successful product introductions.Trade Marketing:Develop and implement effective trade marketing programs to support sales and distribution channels.Collaborate with sales teams to align marketing efforts with business objectives.Budget Management:Develop and manage the marketing budget, ensuring efficient allocation of resources.Monitor expenses and provide regular reports on the return on investment (ROI) of marketing activities.

Prepared and executed Annual Marketing plan of all 3 verticals of the company.Designed and executed trade schemes for GT, MT and consumer offers to generate sales across channels. Developed different types of marketing material to boost brand visibility and sales promotions.Developed structured advertising campaign to increase brand recognitionConceptualized, designed and developed theme based product packaging for OTC and pharma businessRevamped the brand architecture of the OTC division, designed a new company and brand logoDevised a new business model under Amore as ‘Bachat Chemist’ to generate revenue through generic pharmacy channelSpearheaded the idea of launching international premium products like mesh nebuliser, facemask sheets and personal care to be sold through channels like modern trade pharmacy, online & other channels.Assisting in new product development with regards to consumer research, packaging research, communication researchSupported in other divisional and team projects which was required as per business need.

Achieve brand objectives in alignment with companies mission.Desigining and formulating long term and short term marketing strategies for the brand.Timely input development & implementation of annual marketing plan with allotted budget.Regular interaction and market visit with field force for better understanding.

Development of brand plans and provide input and support to category manager for brand plan developmentLead development and execution of marketing inputs viz. (samples, inputs and POS ATL/BTL plans)Lead process of brand reminders for portfolio by ideating, meeting suppliers under company guidance from and sample/input/POS master plan creation in accordance with budgetsLead promo purchase plan creation for briefing Indirect purchase Analyze and collate data across various sources and assist category managers in transforming data into information & insightsAnalyze data from sources like TIMS, IMS Sales, IMS Rx, and brand track to mine information for the portfolioProvide brand KPI updates for the portfolioCoordinate with various external agencies, advertising, media, medical marketing, research agencies and suppliers for executing plans/projectsProvide advt & promo spend tracking support to marketing team as well as alignment with finance teamAssist category managers on development of developing brand review and cycle meeting decksUpdating monthly / cycle meeting decks with latest data and any other analysis required for the decksCo-ordination with internal customers for driving all the projects on the brand

Responsible for Brand Management at local levels (BTL) in accordance with the central marketing guidelinesConducting Open house (internal) at respective branches for parentsConduct market research to determine requirements for existing and future advertising methodsOrganize and implement parent relation activities: parent satisfaction surveys, special events (seminars) within my region of operation. Consistently conducting activities in schools and collegesPlan & implement innovative ways to improve sales & market presence through web-based marketingConducted secondary research to track competitors’& perform competitive analysisPlanned & implemented new strategies for business development, marketing & promotional strategiesProvide training and mentor new joines for business development & salesRequirement analysis & conceptualization of course modulesActive interaction with parents and students to improve the business regularly and handled the request of the clientsEffective planning and coordination of work with the team Learn about the latest trends and the growing competition in the market

Gave presentations to school authority people regarding company and its productsGet the designing done of hoardings to be put outside school areasCoordinated with third party agencies for promotional activities and conducted events in schools Updated the company literature brouchersHandled and executed event called “Eduvate” for Mumbai and Goa regionPromoting company in school open housesConsistently coming with marketing and promotion activities in association with schoolsTrained, developed & mentored cross-functional teams by setting higher expectations and initiating individual member accountabilityDrove business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenueBuild and strengthened relationships with students, parents and Educational Institution professionalsPerformed and monitored different promotional activities to increase sales