I lead the charge in creating impactful experiences for our clients. Understanding market trends, audience behaviors, and emerging technologies, I develop cutting-edge strategies that set our clients apart and help them thrive.My Responsibilities:1. Marketing Strategy Development:Collaborating closely with clients, I get to the heart of their business goals and challenges. From there, I develop innovative marketing strategies that align with their objectives and deeply resonate with their target audiences. My goal is to ensure that our strategies are not only creative but also grounded in measurable results.2. Audience Insights & Data Analysis:Leveraging the power of data analytics, I uncover invaluable audience insights that drive marketing decisions. Through in-depth customer research, I identify pain points, preferences, and growth opportunities. Translating data trends into actionable strategies, I continuously optimize marketing campaigns for success.3. Brand Positioning & Messaging:As a brand enthusiast, I take pride in developing compelling brand identities and positioning strategies. Crafting persuasive messaging and storytelling that strikes a chord with audiences, I ensure that our clients' brand presence stands out and fosters unwavering loyalty.4. Thought Leadership & Industry Trends:Being up-to-date with the latest marketing trends and industry developments is essential. Leading Lemnos in thought leadership initiatives, I love sharing our insights and expertise through blogs and industry events. Always on the lookout for new growth opportunities and potential partnerships, I'm committed to expanding Lemnos' reach.5. Client Relationship Management:Building strong relationships with clients is at the core of my role. I understand their evolving needs, providing them with exceptional service and strategic guidance. Continuously seeking feedback, I'm driven by the desire to optimize strategies based on our clients' insights.

Led efforts to embed a data-driven decision-making culture, creating a centralized dashboard hub that revolutionized data accessibility for global teams at Tearfund. Integrated with cross-functional teams across continents, enabling effective data utilization and goal achievement.Responsibilities:1. Data Analysis and Optimization- Managed analysis of digital channels, resources, and campaigns for international audiences.- Oversaw Google Analytics optimization for robust data collection and reporting.- Ensured data integrity and advanced tools for enhanced maturity.2. Stakeholder Reporting and User Engagement Insights- Produced and disseminated regular analytics reports for teams, leadership, and stakeholders.- Provided training and support to staff in data comprehension and utilization.3. Automated Data Extraction, Reporting, and Visualization- Developed efficient templates for data extraction, reporting, and visualization.- Effectively communicated complex data to stakeholders across teams and regions.4. User Experience Testing and Optimization- Identified opportunities to enhance user experience and engagement.- Collaborated with the digital team on A/B testing for websites and email platforms.5. Impact Measurement and Programmatic Work- Explored broader datasets to measure the impact of communications tools and approaches.Achievements:- Spearheaded the creation of a decentralized dashboard hub, transforming decision-making.- Successfully integrated with teams globally, empowering data utilization for goal attainment.- Provided business intelligence for communications planning, digital marketing, and service improvement.- Streamlined data processes with automated templates, improving efficiency and accessibility.- Implemented a tracking and evaluation model, enhancing accuracy of insights derived from data.- Leveraged wider datasets to measure the impact of communications tools in programmatic work.

Primary function was to lead, motivate, and support a large team within a time-sensitive and demanding environment, including setup and implementation of career development plans for all employees and problem resolution.Manage timely data collection to update operations metrics to achieve productivity targets, reduce cost per unit, eliminate errors, and deliver excellent customer serviceLed the development, implementation and review of comprehensive strategies for all clients across media channels spanning email, advertising, events, social media, and web design.Planned marketing lifecycles and automation programs aimed at bringing about improvements in the lead generation, acquisition and retention processes as per each clients’ business goals.Collaborated international teams of clients, staff and service providers to ensure smooth and successful running of marketing campaigns.Developed and conducted internal and external training programs to create an environment of constant learning and improvement.Created custom weekly, monthly and quarterly reporting paired with industry and customer research that ensured a data-driven, results oriented approach to a creative marketing process.Developed a proprietary customer-centric digital engagement framework and training process that helped to improve the effectiveness of all our client’s communication plans.Developed and lead the marketing strategy for 25 clients in a wide variety of industries ranging from developing market facilitators to tech startups and blockchain, including but not limited to: Financial Sector Deepening Kenya (FSD Kenya), Rosslyn Riviera Mall, Phonexpress, Urban Live Events, Ubumuntu Festival (Rwanda), American Chamber of Commerce (Amcham)-Kenya, Financial Sector Deepening Africa (FSD Africa), Trust Graphic Novel, About Thyme Restaurant, Woo Ride, June Gichui Intellectual Property (JGIP) Consultants and the Korean Embassy.

Lead the company's strategy team in developing international web presence architecture and online marketing strategies for each client. My main task is to be a bridge between the client brief and the creative solution; responsible for uncovering the strongest insights to catalyse bold ideas, which deliver against the client’s objectives.I also contribute to the strategic direction of the agency as a whole and report to the MD.

I work closely with our clients to develop an international web presence architecture and online marketing strategy. This provides a clear roadmap that orchestrates all relevant digital channels and tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, media/blogger outreach, etc.) into one actionable plan.

Responsible for planning, developing, implementing and managing the overall digital marketing & communication strategy.Support the B2B and B2C above the line marketing efforts while leading the digital marketing efforts.Led the organization in conducting B2C market research and improving on the customer's lifecycle strategy through customer insight.Led the content creation efforts, ensuring brand recognition and growth across multiple channels and media.Worked as part of the growth team to build a B2B customer lifecycle model for the SaaS platform.Championed the app testing efforts internally and externally.Research, develop and manage strategic partnerships to further the objectives of the organization.Responsible for managing, guiding and training the team on digital marketers and other marketing positions within the team.

In charge of formulating and implementing marketing strategies for the resort's food and beverage department.I worked with the Design team, Sales team and Food & Beverage teams to come up with content, campaigns and menu items geared at encouraging more guests to visit Enashipai Resort and Spa.I managed the influencers and ensured brand integrity on content put out on behalf of Enashipai Resort and Spa.I came up with a cocktail menu and trained the bartenders and wait staff in its preparation and tasting notes.I formulated, cooked and published a "12 days of African Christmas" campaign that showcased recipes and food from around the continent in a celebration of what Christmas is like in Africa.Created and launched and managed a multi-channel marketing campaign entitled “The Road to Enashipai.” For this campaign" I scripted and designed the set for a video commercial.I also trained staff at every level, from the directors to new interns, on the intricacies of the campaignand how their department was to play a role.Co-ordinated the design and printing of branded materials including t-shirts, badges, photoboothand children’s colouring books.

Liaison between the head consultant, the operating team and the board of directors, ensuring all actions and decisions made by the team and consultants were in the best interest of the board.Additionaly, I audited several systems and departments including the service, housekeeping and marketing departments; helping to implement procedures and changes where necessary.

My duties included:Service department: Ensure guests have a pleasant dining experience by providing quality customer service.Kitchen department: Setting up work stations and preparing a variety of dishes in a timely manner without compromising the quality.Human resource department: Assisting the human resource manager in their duties including employee relations, payroll calculation, performance auditing and staffing.Requisitions department: Combining requisition forms from several restaurant branches into a single concise spreadsheet end ensuring items were shipped to the correct branch.

My responsibilities included waiting tables and being a line cook at the sushi bar.