Digital Marketing Manager
CurrentOverseeing Digital Intellectual Properties:Leveraging over a decade of hands-on experience, I strategically plan, implement, and meticulously monitor diverse digital assets, optimizing the performance of websites, mail servers, hosting infrastructure, call centers, and CRM systems.Call Center Leadership and Efficiency:Adept at building and managing high-performing call center teams, I established hierarchical structures, scripting, and seamless call cadence. Successfully automated customer contact using cutting-edge dialing software while maintaining a remarkable fiscally responsible program.Product Line Rollout and Revenue Growth:Orchestrated the alignment of technical infrastructure and marketing collateral strategy, contributing to significant growth in net revenue in the inaugural year.Google Ads Campaign Management:Proficiently built and managed high-impact Google Ads campaigns with a substantial monthly ad spend, maintaining marketing costs at a reasonable percentage of the overall budget.Website Revamp and CRM Integration:Spearheaded the comprehensive rebuild of corporate websites, seamlessly integrating them with CRM systems like Salesforce, and deploying workflow automation to optimize the customer journey.Vendor Collaboration and API Development:Collaborated with external vendors to conceptualize and develop APIs, seamlessly integrating additional lead flows into the company's database, enhancing data capture and utilization.Expense Oversight and Accountability:Maintained rigorous oversight by personally reviewing and signing off on all marketing-related expenses following a Purchase Order SOP, ensuring financial prudence.Meeting Cadence and Strategy Development:Established and managed a well-structured daily, weekly, and monthly meeting cadence, facilitating in-depth discussions on scorecard KPIs, overarching marketing strategy, and the resolution of interdepartmental barriers.