Monkey Media is a unique hybrid of publisher and marketing agency that operates in niche B2B industries. In my role, I operate as both an in-house marketing department as well as an external agency for our clients. A large part of my role includes functions, such as;- Develop, manage and implement digital marketing campaigns and strategies both in-house and for external marketing clients- Experience and understanding of the benefits of different marketing channels (SEM, SEO, Online, Print, Content, Social media, e-mail & lead generation)- Coordinate marketing campaigns with sales activities & objectives- Increase visibility and attendance of industry events- Planning and implementing promotional campaigns- Manage and improve lead generation campaigns, measuring results- Accountable for brand management and corporate identity- Preparing online and print marketing campaigns- liaison with external agencies and stakeholders- Monitor and report on the effectiveness of marketing communications- Creating a wide range of different marketing materials- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives- Analysing potential strategic partner relationships for company marketing