Mathew Henderson Email & Phone Number

Winnipeg, Mb, Ca

Manitoba, Canada

Manitoba, Canada

Helping Independent Business Owners ensure their voices are heard on the issues that matter to their business

Winnipeg, Canada Area

Winnipeg, Canada Area

• Built a marketing team of three, responsible for all aspects product pricing, place and promotion, consumer and costs. Included pricing for over 50,000 SKUs. • Coordinated with global partners to ensure corporate branding aligned with regional objectives.• Developed and implemented a new quotation process.• Designed and delivered a pipeline generation process which resulted in an average of 8 new end user leads a month.• Reviewed and simplified the pricing model for over… Show more • Built a marketing team of three, responsible for all aspects product pricing, place and promotion, consumer and costs. Included pricing for over 50,000 SKUs. • Coordinated with global partners to ensure corporate branding aligned with regional objectives.• Developed and implemented a new quotation process.• Designed and delivered a pipeline generation process which resulted in an average of 8 new end user leads a month.• Reviewed and simplified the pricing model for over 50,000 parts ensuring profitability. • Designed and implemented sales focused scripts for Customer Service Representatives.• Integrated existing CRM tool with ERP to ensure accurate, up to date information. Utilized this information to direct targeted marketing initiatives which resulted in a 65% increase in opens and a 45% increase in clicks.• Tracked, reviewed and presented standardized inventory and delivery standards across four national branches.• Developed a customer complaint process and delivered and trained each branch. This allowed for tracking of formal complaints to determine complaint categories and costs per complaint.• Researched, implemented and delivered a third-party E-Marketing platform to create, track and analyze campaigns to determine success and drive future activities.• Built a net promoter score to integrate into the annual customer services survey, analyzed results and determined key areas for improvement in conjunction with the senior management team.• Liaised with global divisions to gain market information for new programs, products and initiatives.• Represented the Canadian division at global corporate meetings. Show less

Winnipeg, Canada Area

• Was responsible for attracting expanding and retaining business services to Winnipeg, within the financial, insurance industries as well as information, communication and technologies (ICT) sectors.• Proactively identified, qualified and connected with key decision makers on a local, national and international levels to determine growth opportunities and potential within the Winnipeg market. • Developed presentations and support materials to assist in the sales and business… Show more • Was responsible for attracting expanding and retaining business services to Winnipeg, within the financial, insurance industries as well as information, communication and technologies (ICT) sectors.• Proactively identified, qualified and connected with key decision makers on a local, national and international levels to determine growth opportunities and potential within the Winnipeg market. • Developed presentations and support materials to assist in the sales and business development cycle. • Track and update prospect pipeline through Salesforce CRM.• Successfully project managed two business expansion opportunities, leveraging relationship management with government, industry organizations, academia and the private sector. • Created new and reviewed existing promotional pieces to attract targeted companies to Winnipeg. • Tracked all activates and maintained customer files through a third-party Customer Relationship Management tool. Show less

Portage La Prairie And District

• Board Member 2011-2013• Board President 2013-2014

Southport, Manitoba

• Led the sales, marketing and business development department to attract, retain and expand current commercial, residential and recreation operations. • Developed commercial market entry strategies and served as company representative for all new or existing lease negotiations. • Successfully negotiated new and renewed leases with government and non-government entities.• Led sales and marketing segment at annual corporate business planning with senior management and strategic… Show more • Led the sales, marketing and business development department to attract, retain and expand current commercial, residential and recreation operations. • Developed commercial market entry strategies and served as company representative for all new or existing lease negotiations. • Successfully negotiated new and renewed leases with government and non-government entities.• Led sales and marketing segment at annual corporate business planning with senior management and strategic planning with the Board of Directors.• Liaised with provincial and federal government departments regarding grant and project opportunities.• Presented at industry events and tradeshows on behalf of Southport, networked and developed new leads to attract commercial business to Southport. Show less