Mathew Riley Email & Phone Number

Totnes, England, United Kingdom

Devon

We work with SME business owners, business managers, fellow marketers and non-marketers with marketing responsibility to help you improve your marketing effectiveness and achieve a better return on your marketing activities. Specialties: Strategic marketing, marketing consultancy, outsourced marketing services, inbound marketing, B2B marketing, content marketing, digital marketing, marketing training, marcom strategy, channel marketing, revenue generation activities, business development, lead generation, market development, PPC management, AdWords, social media marketing, search marketing, marketing metrics.

Contract to manage the Millennium Hotels & Resorts’ Global, European & American social media accounts. • Managed a small team of agency Account Managers, Social Media Managers, Designers & Copywriters located in the UK, Singapore, Hong Kong & elsewhere • Jointly responsible for the: • Relationship with Millennium’s Global Marketing team, with stakeholders based in Singapore, UK & America • Day-to-day management & implementation of the Global Campaigns strategy, deliverables & execution - 12 Global & Regional advertising campaigns per year • Social media content strategy & the delivery of ad hoc digital development projects including loyalty scheme branding, social media advertising, audience growth, email marketing & social media UGC competitions and initiatives • Contributing to the recruitment of new team members, conducting first & second stage interviews where appropriate • Ensuring each project was clearly budgeted, monitored, reported & the deliverables defined • Responsible for business requirements gathering & ideas generation where appropriate; briefing the teams

Crediton, England, United Kingdom

Brixham, England, United Kingdom

12 month contract to define create and implement a strategic marketing approach enabling the organisation to move forwards in 2020 and beyond. This involved:• Updating the brand to bring consistency across all marketing platforms, materials and communications – new website, brochure, handouts, social media channels, course materials, etc.• Project managing the new website development project – responsibility for producing functional and technical specifications, information architecture, wireframes, and design briefs, content creation and implementation, management of internal resource and external agency• Co-Leading the ongoing relationship with creative agency – website, PPC and re-marketing, brand/graphic/image assets.• Building a 12 months digital content marketing strategy• Building a realistic marketing budget based on agreed requirements• Planning for and managing digital marketing spend budget• Managing all digital platforms – website and social media channels – creating and scheduling optimised content, blogging, responding to enquiries where appropriate• Reporting and analysis of marketing activity• Managing customer email database and monthly newsletter• Enabling a smoother lead generation process involving transparent liaison with sales• Close working relationships with all aspects of the organisation

Plymouth, United Kingdom

- Transformed internal and external process, procedures, communication and working practices, the quality of project work, and expanded the digital products / service offering - Grew digital team from 2 to 6- Recent digital client testimonial: "My team has worked with many marketing agencies over the years and their view is that the team from Bluestone have been the best"- Created and delivered successful digital strategy for insurance client, resulting an increase in online policy sales of 22%; 50% increase in web traffic; brand awareness and social media reach up 650%- Created the strategy and delivered successful integrated/digital recruitment campaign for new E.ON customers in Devon. Campaign targets met in 9 months- Use of Google Adwords, Analytics, Search Console, and other analysis tools for measurement, reporting and recommendations to drive business growthManagement & Leadership (ILM) qualification (2015)

Plymouth, United Kingdom

Plymouth, United Kingdom

Nudge (www.nudgemenow.com), developed by AMS Digital Publishing Ltd and built upon the ‘Bookswarm’ network of sites, offers publishers a combination of direct access to all types of book lovers, link backs to publisher websites for data collection, and opportunities to seed promotional content to a consumer-specific platform.The web network aggregates genre specific content into six different communities & channels:- BookHugger, a literary magazine for serious book lovers & reading groups- BookDiva, for readers of women’s fiction- BookNoir, the home of crime & thriller writing- BookChap, finding the right book for lovers of history, non-fiction, sports writing etc- BookGeek, for serious SF, Fantasy & horror fiction addicts- FilmHugger, the first website which focuses on film & TV adaptations from both industry perspectives.All allow publishers a method of seeding their titles and building their own targeted databases for their titles and authors. By bringing together the best titles, in-depth news, independent reviews, and engaging content from the worlds of publishing and film, Nudge hopes to seek out hidden gems, uncover breakthrough authors and titles.www.nudgemenow.com was developed in partnership with Agile marketing who project manage awards and book club websites such as; Bord Gais Energy Irish Book Awards on RTE1, ITV3 CrimeThriller Awards, Specsavers National Book Awards, British Sports Book Awards on Skysports etc. Sold stake in company.

Torquay, United Kingdom

I relocated to Devon with family in August 2010. I was promoted from Digital Account Manager to Client Services Manager. I provided insight and expertise in digital marketing and was responsible for the day-to-day management and delivery of multiple digital development projects including dynamic website build, web applications, email marketing and other online marketing approaches, such as social media. - Content strategy, development and implementation for Spirent’s 18 month inbound marketing strategy; 70% of leads were from new contacts- Pitched for, won, and created the London Trocadero website / social media strategy- Lead a team of developers, planners and strategists, whilst ensuring each project was clearly budgeted, monitored, reported and the deliverables defined- Trained and mentored team members to be more agile and digital-savvy- Responsible for business requirements gathering and ideas generation - Responsible for producing functional and technical specifications, information architecture, wireframes, and design briefs -Sales pitches, proposal development and costing

London, United Kingdom

The main objectives of the GAD role were to own the strategic development of client relationships; to be the client’s representative within the agency, and to drive delivery of work. Key areas of responsibility were Business Development, Client Delivery and Team Management.- Personally developed a specialist digital offering for the UK publishing industry which grew from £25,000 to £300,000 in 2 years- Worked as part of the team that was the RSPCA’s preferred digital partner for over 10 years- Won a New Media Age Effectiveness Award for RSPCA’s ban hunting with dogs campaign- Part of the team that created one of the first page ‘take-over’ ads- Successfully account-directed and project-managed the first ever Harry Potter website - Managed the Client Services Team: 4 Account Directors, 3 Account Managers - Worked closely with clients, Account Directors and Strategic Planners to develop new and existing business opportunities - Recruitment of new Client Services team members, and conducting performance reviews and appraisal processes

London, United Kingdom

During my time at Lateral I was promoted from Account Manager to Senior Account Manager to Account Director as the company and its client-base grew. I was responsible for the day-to-day management and delivery of multiple digital development projects including dynamic website build, web applications, email marketing and other online marketing approaches, social media- Lead a team of developers, planners and strategists, whilst continuously having an eye on detail and delivery deadlines- Responsible for producing specifications, information architecture, wireframes, and design briefs etc.- Ensuring each project was clearly budgeted, monitored, reported and the deliverables defined- Involved in all stages of the website/digital development process: Sales pitches, proposal development and costing / Business requirements gathering and ideas generation / Initial functional and technical specifications / Information architecture, wire-framing / Usability / accessibility testing / Content population / Delivering training to clients / Maintenance and evolution

2:1 Ba (Hons), Library And Information Studies

Education record

3 A Levels

8 O Levels